KidZania, the world's fastest growing "edutainment" brand from Mexico, on Friday inaugurated its largest indoor site in the world in Bangkok.
A girl smiles for the camera while waiting to enter KidZania Bangkok at its inaugural event on Friday.
Developed at a cost of 810 million baht, the attraction will officially open to the public on Martch 29.
The 10,000-square-metre park for children between four and 14 years old, located on the fifth floor of Siam Paragon, offers role play for real-world professions among its attractions.
Xavier Lopez Ancona, KidZania's global CEO and founder, said he expected the company's 12th location in the world to become a new landmark attraction for Bangkok, increasing the capital's appeal as a regional destination with a sophisticated family entertainment and educational product.
In order to make the experiences as real as possible, the company partners with real-world organisations in setting up establishments in KidZania and creating experiences for youngsters based on reality rather than fantasy, said Mr Lopez.
The site aims to offer a learn-and-play experience to help children develop essential life skills such as independent decision-making, teamwork and money management.
"We received a lot of interest from companies wishing to partner with KidZania in setting up establishments inside KidZania that replicate their real-world operations," said Scott Schubert, CEO of KidZania Bangkok.
"As a result, we increased our total investment in KidZania Bangkok from 760 to 810 million baht which currently has 65 establishments."
According to Mr Schubert, KidZania Bangkok can accommodate nearly 4,000 children a day. The company expects about one million visitors in its first year of operation.