TPC will team with developer on Elite Card
Thailand Privilege Card Co (TPC), operator of the Thailand Elite Card, will enlist a property developer to help sell new memberships next month.
The Tourism Authority of Thailand (TAT), the sole owner of TPC, is in talks with big developers to select one as a partner.
TPC has set a target to sell at least 200 co-branded membership cards with the developer over the next six months.
The relaunched Elite Card comes in two types _ regular and co-branded.
The membership fee for a regular card is 2 million baht for 20 years, while the fee for a co-branded card is 1 million baht.
The annual fee is 20,000 baht for both types.
Wilaiwan Tawitsri, a board member and acting president of TPC, said the company will relaunch the Elite Card with a "Money Can't Buy" campaign on May 30.
Regular cards will be sold through the network of TAT offices and sales agents around the world. The target for the Elite Card's regular type is set at 1,300 members by the end of next year.
Marketing and sales for the co-branded card will begin next month. Co-branded cardholders must be individuals and are required to invest in Thai properties. They will be given a five-year visa and airport services.
"The qualified property developer to be the TPC partner will not receive any commission from selling Elite Card memberships," said Ms Wilaiwan.
"But the card will become an interesting new marketing tool to attract foreign investors to invest in the property business."