Thailand Post sets out strategic plans for 2023

Thailand Post sets out strategic plans for 2023

State enterprise courier Thailand Post has set its sights on becoming a comprehensive postal and logistics service provider next year, offering four major solutions to support businesses and facilitate users.

The company is focused on enhancing its business ecosystem through partners with digital platforms, which is part of the firm's operational transformation under its "Digital Post" roadmap, said chief executive Dhanant Subhadrabandhu.

He said logistics was key to the country's economy, especially for the retail and e-commerce sectors.

To level up the firm's logistics services, the company will first pay attention to global cross-border service solutions, in a bid to connect Thai businesses with other regions around the world, said Mr Dhanant.

Thailand Post plans to offer fulfilment facilities in tariff-free zones to support e-commerce, develop bonded warehouses to deal with cross-border products, and pursue other services, such as an international express mail service and the budget cross-border parcel delivery service "ePacket", where users are supported with customs clearance services.

The company will also work with other global partners, such as eBay and Amazon, which can serve as sales channels for Thai e-commerce merchants, he said.

Secondly, Thailand Post will gear up for data-driven transport solutions.

The company provides: a complete electronic document management system called Prompt Post; e-timestamp services, which can certify a document's existence or execution at a point in time; and know-your-customer services.

Thailand Post also plans to use space in provincial post offices as fulfilment facilities, while developing back-end systems that can facilitate fast and standardised logistics services, said Mr Dhanant.

Efforts will be made to develop a customer relationship management system and a big data system that can provide solutions for customers, he said.

The third move concerns transport solutions that can deliver optimum customer satisfaction.

Mr Dhanant said Thailand Post wants to reduce complaints from customers, including for the loss of parcels, by improving service competence through partners, including agents at EMS service points and major transport operators.

The final move concerns solutions created through partnerships via a sharing economy.

Thailand Post formed a joint venture with logistics firm JWD and courier Flash Express to run cold chain express delivery under the Fuze Post brand.

It also works with real estate developer AP Thailand to provide courier services for residents, and connects with super-app Robinhood for express delivery services.

According to Mr Dhanant, courier and logistics services contribute the largest chunk of Thailand Post's revenue with 47.6%, followed by mail at 31.3%, international services at 15.9%, retail at 2.78%, financial services at 1.78% and other businesses at 0.66%.

In addition, he said the company is preparing to seek new revenue streams from S-curve services, such as non-fungible tokens, advertising mail, where the firm can deliver printed ads or product samples to targeted customers, as well as e-timestamp services.

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