Property and retail developer Central Pattana Plc (CPN) has teamed up with Central The1 credit card to invigorate shopping expenditure across all Central malls for the remainder of this year.
Atis Ruchirawat, managing director of General Card Services, which operates Central The 1 credit card, said the partnership with CPN is part of a strategy to deepen collaborative ties to drive card spending to reach 100 billion baht this year, up from the 97 billion last year.
From Aug 15 through Dec 31, members of Central The 1 Credit Card are entitled to triple points at more than 500 brands encompassing diverse categories such as food and beverage, fashion, cosmetics, IT, jewellery, watches, eyewear as well as educational institutions and aesthetic clinics.
These rewards can be enjoyed at 38 Central malls nationwide.
The campaign includes prominent brands such as Starbucks, Adidas, Pomelo, Mango, Hoka, Pandora, Innisfree, iStudio by Copperwired, Jaymart and Spaghetti Factory.
Mr Atis said spending via its cards across various merchant outlets at Central malls has grown 26% year-on-year.
"Tapping into Central Pattana's tenant ecosystem allows us to offer our customers, especially those from 'Gen MZ', enhanced benefits to better meet their lifestyle needs. We are positive that this core feature can better serve the demands of all customer groups -- the young generation, the working segment and families -- helping to expand our client base and boost spending via our cards," he said.
Gen MZ was created by combining the words millennials in their 20s and 30s, as well as Gen Z in their teens. In other words, Gen MZ refers to individuals in their teens to early 40s, who are distinct from the previous generations.
Mr Atis expects this cooperation with CPN will help stimulate the company's business growth while it aims for 6 billion baht's worth of spending via its cards at 38 Central shopping centres nationwide by year-end, up 30% from last year.
Phattaraporn Phenpraphat, advisor for customer relationship management at CPN, said this synergy ushers in a novel trend in the shopping mall industry, delivering superior benefits that span the entire shopping experience, catering to every segment, lifestyle and target group, aligning precisely with the needs of customers.
"We continue to craft distinct 'core benefits' for our patrons, ensuring exceptional value during their time at our complexes," she said.
Popular actress Supassara "Kao" Thanachat, who serves as the brand ambassador for Central The1 credit card, will play a pivotal role in engaging with Gen Z and millennial consumers at Central malls nationwide.
According to Mrs Phattaraporn, initially 500 brands will participate in this collaboration, but the number of participants would increase to 800 brands by the end of this year.