Courtyard by Marriott Bangkok Suvarnabhumi Airport, a new hotel owned by members of the Jiaravanont and Lamsam families, aims to achieve an 80% occupancy rate in its first year, given its strategic location that attracts a varied segment.
Hotel general manager Brendon Partridge said its location in the Lat Krabang district enables it to cater to at least seven guest categories from both local and international markets.
"Lat Krabang is a promising location as the largest industrial district in Bangkok, acting as a growing economic hub and the centre of eastern Bangkok," he said.
The location is surrounded by several industrial estates with more than 400 companies with factories and business operations. Many of them are Marriott's corporate partners such as Unilever and Pepsi.
He said the hotel's large ballroom, spanning 800 square metres, and seven other meeting rooms can accommodate Mice (meetings, incentives, conferences and exhibitions) events, business conferences and corporate meetings that companies in Lat Krabang and Bang Na might want to hold.
Located on over 12 rai of land on Lat Krabang Road, with the Prawet Burirom canal at the back, the hotel -- the largest Courtyard in Thailand -- has 468 rooms of 10 different types.
Of the total, 170 rooms have double beds as one of its target guest categories is Mice participants who visit nearby factories or attend company meetings.
"Some of our wedding customers are from Chon Buri as our hotel is midway between Bangkok and close to Suvarnabhumi airport, just seven kilometres away with a travel time of less than 10 minutes," he said.
In close proximity to the airport, target guests also include airline crews which will form a significant customer base the hotel is seeking to establish a contract with.
Courtyard by Marriott Bangkok Suvarnabhumi Airport is located on over 12 rai of land on Lat Krabang Road.
As the hotel observed a trend of guests booking on the same day as check-in or just a few hours in advance, it anticipates attracting layover passengers and last-minute guests who may be dealing with flight cancellations or missing a flight.
"The hotel's occupancy can increase from 60% to 90% or even reach full capacity when a flight is cancelled as there will be up to 200 passengers compensated by airlines for flight cancellations or delays," Mr Partridge added.
Other guest categories include cyclists as the hotel is close to the Happy & Healthy Bike Lane, a 23.5-kilometre two-lane cycling track and one of the world's five best airport bike paths.
Guests will also include health enthusiasts using a nearby football training facility or playing at several golf courses in the Bang Na area.
Opening on Dec 1, 2023, the top five guests which accounted for 80% of the total were American, Thai, Chinese, Japanese and Singaporean. Thai guests were on staycations.
The hotel is owned by MI Development Co, formerly Montri International Co, founded in 1983 with a registered capital of 1.24 billion baht. It has four major shareholders.
Three shareholders are daughters of the late Montri Jiaravanont, formerly honorary chairman of the Charoen Pokphand Group and an elder brother of Dhanin Chearavanont.
MI Development also plans to open two new hotels under the Marriott Executive Apartments brand this year at two locations: Sukhumvit sois 50 and 101.