Chinese arrivals over Lunar New Year top pre-Covid levels
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Chinese arrivals over Lunar New Year top pre-Covid levels

Major Chinese travel operators say tourists flocking to Southeast Asia as overseas travel bounces back

Visitors walk along Yaowarat Road in Bangkok during the recent Lunar New Year celebrations. (Photo: Apichart Jinakul)
Visitors walk along Yaowarat Road in Bangkok during the recent Lunar New Year celebrations. (Photo: Apichart Jinakul)

BEIJING - Chinese travellers flocked to tourist hot-spots across Asia over the Lunar New Year break, with visitor numbers and spending in destinations including Singapore, Thailand and Malaysia exceeding pre-Covid levels, Chinese travel operators say.

Visa-free access for Chinese tourists to the Southeast Asian countries boosted traffic and signalled a robust revival in travel since Beijing lifted strict Covid restrictions in early 2023 that had all but shut China’s borders for three years.

The increase also provides a welcome relief to countries whose tourism industries rely on the Chinese and their spending for growth, although the outlook for a sustained recovery in overseas travel is overshadowed by a sluggish mainland economy and volatile financial markets that have seen consumers tighten their belts at home.

“Despite the macroeconomic headwinds, we believe Chinese citizens are still willing to spend on travel-related experiences … we think travel-related spending could continue to outpace this overall domestic consumption,” HSBC analysts wrote.

Bookings to Singapore, Thailand and Malaysia combined jumped more than 30% from Feb 10-17 compared with the Lunar New Year period in 2019, according to the travel website operator, with Chinese visitors to Hong Kong, Macau, Japan and South Korea also increasing.

The holiday in 2024 lasted for eight days, one day more than the break in 2019.

Reflecting the boost from visa waivers, hotel bookings for Bangkok tripled over the period from Feb. 10-13 year-on-year, while those for Singapore jumped nine-fold, according to the Chinese travel platform

Spending in Singapore, Thailand and Malaysia combined on the Chinese mobile payment platform Alipay increased 7.5% in the period from Feb 9-12 from 2019 levels and nearly seven-fold from last year, Alipay said.

However, overall consumer spending only recovered to 82% of levels four years ago, the company said.

Surge in Middle East

As Chinese search for new adventures, the Middle East proved a popular Lunar New Year destination, with travel to Saudi Arabia up more than nine-fold from 2019 levels and bookings to United Arab Emirates climbing 60%, said.

The gambling hub of Macau, the only place in China where citizens can legally gamble in casinos, recorded a surge in Chinese tourists with more than a million visiting over the holiday and average hotel occupancy rates reaching 95%, according to official data.

The jump in tourists bodes well for some of the world’s largest casino operators in the former Portuguese territory, including Sands China and Wynn Macau.

JP Morgan said it expected daily gross gaming revenues for the peak of the holiday to hit $124 million for the first time in more than four years — higher than the $112 million generated during the October 2023 Golden Week holiday.

Mass gaming rates were forecast to have reached 120% of pre-Covid levels, it said, adding that it expects February gross gaming revenues to rise by at least 80% year-on-year to $2.36 billion, the highest in more than four years.

Across the border in Hong Kong, leader John Lee said on Tuesday that more than 1.2 million mainland Chinese tourists visited the city over Lunar New Year and overall hotel occupancy rates reached 90% in the first few days, providing a much-needed boost to the city’s economy. Around 1,980 group tours from mainland China visited Hong Kong during the holiday.

In Japan, the department store operator Isetan Mitsukoshi Holdings said that through to Feb 14 “duty-free sales were significantly higher than the previous year, partly due to the Chinese New Year”.

A shift in holiday tastes was reflected in some data as travellers sought more experience-based trips, with Alipay reporting Chinese tourists globally spent 70% more on food and beverages compared with pre-Covid levels. said overseas car rentals on its platform jumped 53% compared to 2019 and tickets for scenic experiences abroad soared more than 130%.

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