Meiji, a prominent Japanese brand, unveils its latest innovation, "Meiji GU FORMULA GOLD EZcube 3", an enhanced version of the Meiji EZcube, crafted to simplify the lives of modern mothers. This milk cube product offers convenience, ease of preparation, and eliminates the need for measuring.
To commemorate its 2nd anniversary and the launch of the upgraded product, Thai Meiji Food Company Limited, a leading importer of quality products under the Meiji brand from Japan, recently organised a discussion event themed "Growing Confidently with Meiji EZcube". The event featured Lydia Sarunrat Deane, a renowned singer and mother, along with her charming daughter, Demi. It showcased special activities tailored for children and families, especially catering to new-age mothers. The event took place on Sunday, Feb 11, at Wonder Wood Kids Café & Co-Learning Space.
The event radiated a delightful atmosphere, offering mothers and children a cosy space to enjoy together. Attendees were greeted by Mizuki Hashimura, the manager of Meiji's Milk Product Planning and Marketing Department.
Mizuki elaborated, stating, "Meiji EZcube has witnessed consistent sales growth over the past two years, particularly through online channels, since its official launch in Thailand. Meiji EZcube is designed to save time and has garnered popularity among modern mothers for its convenience. It requires no measuring spoon and dissolves effortlessly, making it ideal for busy schedules or outings." "Moreover, Meiji GU FORMULA GOLD EZcube 3, an improved and advanced version of Meiji EZcube, boasts a unique formula enriched with essential nutrients such as DHA, FOS, and Lactadherin, supporting children's immune systems and overall growth and development. Moreover, solid milk of this improved version dissolves and melts easily and makes it easier to pour out of the pouch. The product features a revamped packaging to better resonate with consumer behaviour and market trends," added Mizuki.
Meanwhile, the endearing brand ambassadors, Lydia Sarunrat Deane and little Demi, expressed their joy in being part of the Meiji family for two years. They exhibit confidence in Meiji's reputation as the top brand and its dedication to delivering quality products from Japan. Demi also enjoys the product, affirming its ease of preparation and convenience.
In addition to its convenience, Meiji EZcube offers tailored nutrition for growing children, making it an ideal choice for their educational journey. Look out for the new and improved Meiji EZcube product, soon available at leading supermarkets and online platforms such as Shopee, Lazada, TikTok Shop, and Moongshop.
Stay updated on news and activities by following the Facebook page Meiji EZcube Thailand or its LINE official account: @meijiezcubethai.