Betagro Plc, Thailand's leading integrated food company, is forging ahead with business expansion locally and overseas by offering innovative and quality food products.
The company is also expanding into the food entrepreneurs market.
Oliver Gottschall, chief operating officer for food business at Betagro, said given the projected 2.2-3.2% economic growth for Thailand in 2024, coupled with consumer trends prioritising physical and mental health, which the company serves by providing high-quality, safe foods from traceable sources while being environmentally conscious for sustainable consumption, Betagro has been driving its food business strategy for continued growth.
"This involved researching and developing new innovative food products to meet the diverse lifestyles of modern consumers both in Thailand and overseas under the Betagro, S-Pure and Itoham brands," he said.
Betagro is building brand awareness of its food products and food service solutions at THAIFEX-ANUGA Asia 2024, Asia's largest and most complete food and beverage trade show.
"We aim to offer innovative, high-quality food products both domestically and internationally, while elevating comprehensive services for food entrepreneurs. This reinforces our commitment to contributing to our partners' business success," said Mr Gottschall.
"With our strategic plan, I believe Betagro's food business will achieve robust growth."
Betagro has received three major awards this year for its products: the Superior Taste Award 2024, the THAIFEX-ANUGA Taste Innovation Show 2024 award, and an award for 12 ready-to-eat meals under the Betagro and Meatly! brands.