Reigning over the real estate industry as a leading property development and investment holding company, SINGHA ESTATE recently launched the new CBD landmark, SINGHA COMPLEX, a premium mixed-use complex which ushers in a new-sensation renaissance in the Asoke-Phetchaburi area for professional-class local residents.
The development represents the ultimate in uniqueness through fulfilment of lifestyle aspirations, with futuristic architectural design set within 11 rai. The complex includes a prestigious office building, premium life- style mall and luxury condominium, with LEED (Leadership in Energy and Environ-mental Design) Gold Certification, ensuring the project is environmentally sound and energy-efficient. Plus, the exclusive and innovative S Life application serves residents who live a cutting-edge lifestyle.
SINGHA COMPLEX offers aesthetic creativity, innovation, and world class architectural design at a “prosperous location”, new CBD Bangkok with easy access to Phetchaburi and Asoke roads and express-ways. The MRT, Airport Rail Link, and Saensaep express boat service are all also nearby, along with prime business offices, international convention centres, shopping malls, and 5-star hotels.
SINGHA COMPLEX’s 42-storey office building design is inspired by delicate champagne-gold barley stalks, which runs from the top to the bottom of the building, catching the attention of passers-by and expressway commuters alike.
Upon entering the building, the 9-metre-tall ceilings create an inviting visual prelude to the spacious main lobby, which is illuminated by natural sunlight coming through the floor-to-ceiling, heat and UV-tempering glass wall. The sunlit ambience and soothing
views make for pleasant working atmosphere.
The Office at SINGHA COMPLEX features advanced facilities ideal for the modern working life, including 16 high-speed lifts that are programmable for conveyance to specific floors. There is an EV charging station as well as a parking area for bikes along with 880 car parking spaces, affording exclusive convenience for today’s lifestyle. In addition, stylish shower rooms are located on each floor.
According to Chief Marketing Officer, Kittsanan Kittamaytrapemadej: “Our mixed-use complex focuses on fulfilling two main requirements for people who rent and live in Asoke. In terms of architectural design, we would like SINGHA COMPLEX to be recognised as an iconic, stylish and timeless landmark. Our aim is to make this building the best in Bangkok, rather than the biggest or the tallest.”
While the working atmosphere is exceptional, SINGHA COMPLEX offers an unparalleled, lifestyle mall for residents’ shopping pleasure. The mall is connected to Phetchaburi MRT station through ground floor and main office lobbies.
The lifestyle mall features a supermarket and restaurants, along with other premium gourmet and service venues such as: Gontran Cherrier, Thailand’s newly-debuted French patisserie and winner of the Best Baguette in Paris 2017 award; Café del Mar, a world class, new-concept beach club which recently enjoyed its Bangkok launch; the co-working space Amphitheatre, an alternative-concept working sphere which offers creative space; the relaxing zone, designed to meet the needs of active office workers; and, the rooftop community garden, a lush green space where Asoke-area residents can relax after work.
“We designed this project to complement sophisticated lifestyles with commen-surate recreational activities. People can seamlessly connect their online and offline lifestyles through the “S Life application” and avoid missing any of life’s experiences. The application allows users to maximise the benefits of the SINGHA COMPLEX building’s advanced utilities as well as other services, including Super Wi-Fi and reservation privileges at the co-working space in the Amphitheatre,” Kittsanan further explained.
Vice President of Innovation Design and Development, Chittagon Srijaingam added: “S Life – Smart App for Smart Life enhances the already ideal experience of working and living in this ‘smart’ building. The application is designed to support connectivity throughout, including office and shop operations which are provided a feature that monitors electricity and water usage. Plus a 3D locator, visitor statistics reporting, and message notification informing users about privileges offered at the shops.”
The S Life application also allows staff, condominium residents and customers to gain access to the development’s facilities using a QR code. QR scanning technology is implemented for staff accessibility to ‘smart’ elevators and conference rooms. Condominium residents can also make reservations for business lounges and food court tables. They can also order food and check carpark space availability or book premium services in shops and restaurants at the lifestyle mall. A delivery verification system enables them to track their orders. The application also includes an ‘SOS’ button for emergencies. Customers can follow news and receive special offers from shops and announcements about special activities.
Most significantly, SINGHA COMPLEX aims to become a ‘green architecture’ project, as demonstrated by its careful compliance with LEED Gold Certification criteria. This includes energy management and water conservation systems, a CO2 detector to ensure clean air, and a 2,700-sq.m green area that includes large CO2-absorbing trees, thereby creating a pure ozone area in the CBD.
Construction of the SINGHA COMPLEX is now 95% complete, with the official opening slated for 1 October 2018. The Office at SINGHA COMPLEX is now 75% booked by Thai and foreign companies and retail outlets. The 319-unit condominium building is scheduled for completion in 2019.
Kittsanan continued that: “SINGHA COMPLEX is one of the most significant projects under the SINGHA ESTATE brand, and the company’s first flagship mixed-use project. We are committed to developing this project with an emphasis on the wellbeing and safety of our customers, as well as economic sustainability. We aim to achieve a balance of environmental conservation and neighbourhood-like community living.”
