SureStay Plus Hotel by Best Western Sukhumvit 2 debuted this month, welcoming its first guests in downtown Bangkok.
Located in the Sukhumvit district, the new economy hotel has 85 rooms.
"We believe the hotel will redefine the premium economy sector," said Olivier Berrivin, Best Western's managing director of international operations for Asia.
"Bangkok has a long history of providing affordable accommodation. By combining the ease and affordability of economy hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travellers alike," he said.
SureStay Hotel Group was first introduced in late 2016, opening up new opportunities for Best Western Hotels & Resorts in the large, yet relatively untapped, economy and lower to mid-scale sectors. It also provides hotel owners with the opportunity to harness Best Western's vast global network, in terms of sales, distribution, technology and support.
There are three brand tiers to choose from: the classic economy SureStay Hotel, premium economy SureStay Plus Hotel (including SureStay Plus Hotel by Best Western Sukhumvit 2), and lower to mid-scale SureStay Collection.
To ensure that high standards and guest satisfaction are maintained, all SureStay Hotels must achieve a TripAdvisor score of 3.5 and above.
SureStay Hotel Group has expanded rapidly since launching September 2016, with many hotels having opened in North America.
By the end of 2017, the group expects to have built a global portfolio of 100 hotels either operating or under development, which would make it one of the fastest-growing brands in the industry.
The launch of SureStay Hotel Group marks the continued expansion of Best Western Hotels & Resorts in Bangkok. The company operates four properties in Bangkok under the Best Western Plus and Best Western Premier brands.
Best Western has a pipeline of new hotels in Bangkok, including Best Western hotels, Best Western Premier properties and Thailand's first ever Vib hotel.
"We are seeing rising demand for branded economy and lower to mid-scale accommodation in key cities across Asia-Pacific. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the coming months and years," Mr Berrivin said.