THAI updates strategic plan to exit rehab

THAI updates strategic plan to exit rehab

Thai Airways international plans to crack the world's top five within five years.
Thai Airways international plans to crack the world's top five within five years.

Thai Airways International Plc (THAI) will propose a revised turnaround plan for the flag carrier to the State Enterprises Policy Commission on Sept 12.

The new strategic plan is expected to help THAI exit the business rehabilitation process, said chairman Ekniti Nitithanprapas.

THAI is one of six financially ailing state firms that have undertaken business rehabilitation as required by the commission. The others are the State Railway of Thailand, the Bangkok Mass Transit Authority, TOT Plc, CAT Telecom and the Islamic Bank of Thailand.

Mr Ekniti said he wants to see THAI as strong as it was in the past and make Thais proud of the national airline.

He said THAI is approaching street food vendors who were awarded Michelin stars, including Jay Fai, to provide food for in-flight meals.

The airline will also support tourism in secondary provinces by joining forces with Nok Air and Thai Smile Airways to launch a package in which THAI will fly foreigners to Thailand and the two affiliates will take them to secondary provinces.

Mr Ekniti said earlier that he wanted to make the national carrier a premium service airline, cracking the world's top five within five years.

THAI chairman Ekniti Nitithanprapas says he wants to restore pride in the national airline.

THAI was ranked the 10th-best airline in the world for 2018 by Skytrax. Singapore Airlines, Qatar Airways, All Nippon Airways, Emirates and EVA Air made up the top five.

On a related note, Mr Ekniti said THAI's board will hold a meeting next week to discuss the national carrier's strategy for Thai Smile and Nok Air.

The chairman said THAI is ready to subscribe to Nok Air's newly issued shares if the low-cost airline's recapitalisation plan wins approval from shareholders.

With a 21.8% stake, THAI is Nok Air's second-largest shareholder after the Jurangkool family.

"We must coordinate with other shareholders," Mr Ekniti said. "We will have a clear strategy [for Nok Air] next week, and we now must make sure that we, on behalf of investors, will have representatives on Nok Air's board to steer Nok Air towards a turnaround. It doesn't mean that we'll give only money, but such money must be in return for the business rehabilitation plan."

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