Taylor Swift is Time’s person of the year
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Taylor Swift is Time’s person of the year

Magazine hails record-shattering pop star for ‘bringing light to the world’

Taylor Swift is Time’s person of the year
Taylor Swift attends a premiere for Taylor Swift: The Eras Tour in Los Angeles on Oct 11. Advance ticket sales for the movie topped $100 million worldwide, making it the best-selling feature-length concert film in history. Her 145-date Eras concert tour is projected to gross $1.9 billion by the time it ends next year. (Photo: Reuters)

Time magazine on Wednesday named the American pop star Taylor Swift as its person of the year.

“Picking one person who represents the 8 billion people on the planet is no easy task. We picked a choice that represents joy. Someone who’s bringing light to the world,” said Sam Jacobs, the magazine’s editor-in-chief, speaking on the NBC programme Today on Wednesday morning. “She was like weather, she was everywhere.”

Swift, 33, beat out eight other finalists who were announced on Today earlier in the week, including King Charles III and Barbie.

“Taylor Swift found a way to transcend borders and be a source of light. … Swift is the rare person who is both the writer and hero of her own story,” Jacobs wrote in a statement.

“Swift’s accomplishments as an artist — culturally, critically, and commercially — are so legion that to recount them seems almost beside the point.

“Much of what Swift accomplished in 2023 exists beyond measurement. She mapped her journey and shared the results with the world: She committed to validating the dreams, feelings, and experiences of people, especially women, who felt overlooked and regularly underestimated.”

Time awards the title to “the individual, group, or concept that has had the most influence on the world throughout the previous 12 months”.

Launched as a marketing gimmick in the 1920s, the award has continued to drive fanfare as weekly print magazines struggle to remain relevant.

Last year, when Russia invaded Ukraine, the magazine awarded the distinction to Volodymyr Zelenskyy, Ukraine’s president, and the “spirit of Ukraine”.

The magazine named Elon Musk person of the year in 2021. “With a flick of his finger, the stock market soars or swoons,” the magazine wrote at the time.

In 2020, Joe Biden and Kamala Harris — then the president-elect and vice president-elect — were on the cover, and in 2019 it was the teenaged climate activist Greta Thunberg.

In 2018, the title went to Jamal Khashoggi, who was killed inside the Saudi consulate in Istanbul, and other journalists. The previous year, the title went to “the silence breakers,” women who stepped forward to accuse powerful men of sexual harassment and assault. And in 2016 it was President-elect Donald Trump, whom the magazine called the “president of the divided states of America”.

Historical choices

The persons of the year — they were the Man of the Year or Woman of the Year until 1999 — have not always been without controversy. In 1938, Time chose Adolf Hitler, and the magazine gave the dubious honour to Josef Stalin twice, in 1939 and in 1942.

In 1972, the magazine chose the “improbable partnership” of President Richard Nixon and his national security adviser, Henry Kissinger.

Other times, the magazine chose regular citizens. In 1969, Time gave the distinction to “The Middle Americans,” celebrating them for continuing to pray in public schools in defiance of the US Supreme Court.

Nearly 40 years later, the magazine plastered a mirror on the cover of the magazine and named “You” its person of the year for 2006.

And in other instances, it wasn’t a person at all. In 1982, there was a “machine of the year”: the computer.

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