‘Thai Night’ makes a grand return to Hong Kong

‘Thai Night’ makes a grand return to Hong Kong

Spotlights Thailand's soft power through global film content

‘Thai Night’ makes a grand return to Hong Kong

The Department of International Trade Promotion (DITP), operating under the Ministry of Commerce recently announced the return of “Thai Night Hong Kong”.

This year's event, themed “Inspiring Thailand”, will take place from March 11-14 as part of the Hong Kong International Film & TV Market (Filmart).

“Thai Night Hong Kong 2024” celebrates the achievements of the Thai entertainment industry and its relentless pursuit of excellence. Presided over by Princess Ubolratana Rajakanya Sirivadhana Barnavadi, the event aims to showcase Thailand's triumphs to the global entertainment community and facilitate new opportunities for international cooperation.

After a five-year hiatus due to Covid, the “Thai Night Hong Kong 2024” marks a highly anticipated return. This year's event takes pride in spotlighting Thailand's soft power through global film content.

"Thai content is experiencing an unprecedented surge in global popularity," said Phusit Ratanakul Sereroengrit, DITP’s director-general. “‘Thai Night’ offers a unique opportunity for international film executives and creators to connect with leading Thai film professionals and explore the immense potential of Thailand's flourishing entertainment industry.”

“Thai Night” and the Thailand Pavilion at Filmart will serve as a platform for the DITP to showcase 27 prominent Thai film companies across three categories: Film Production and Distribution Companies; Television Content and Formats Companies; and Production and Post-Production Services Companies. 

Beyond showcasing content, "Thai Night” will spotlight Thailand's growing allure as a filming destination, attracting an increasing number of high-profile international productions. According to the Thailand Film Office (TFO), the country hosted a record-breaking 466 film and TV productions in 2023.

Thailand's appeal as a filming destination arises from its unique combination of stunning natural beauty, a skilled workforce, a talented pool of actors and crew, robust infrastructure, and film-friendly policies. In 2022, the Thai government enhanced its attractiveness by increasing its film incentive program to 20% of qualifying expenditures, accompanied by an additional cash rebate of up to 5% for hiring key Thai personnel or utilising post-production services in Thailand. These policies aim to promote Thailand's positive image and showcase its diverse filming locations.

From March 11-14,  the Thailand Pavilion will be at booth 1C-A13 at Filmart, at the Hong Kong Convention & Exhibition Centre.

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