Central market designed to help small farmers

Food photos courtesy of Pisanu

Jingjai Farmers' Market, a well-received agro-centric retail campaign that first rolled out three years ago at Central Plaza Udon Thani, is now popping up in Bangkok under the name "Jingjai Mahanakorn".

The concept is initiated by Central Retail Corporation (CRC) to help small and medium-sized enterprises (SMEs), especially farmers, food producers and artisans, struggling with the pandemic by allowing free space at its department stores. Since 2018, the market, held in 24 locations across Thailand's four regions, has helped 6,632 households and generated an annual income of 200 million baht for Thai farmers.

"In collaboration with local farmers, the CRC has leveraged our capabilities, experience and expertise to improve distribution channels and add value to local products across the entire value chain, successfully accelerating the growth of local economies," said chief executive officer Yol Phokasub.

Jingjai Mahanakorn market, taking place on Dec 3-7 in Central Chidlom's Event Hall, brings directly to consumers a selection of organic fruits and vegetables, along with over 1,000 items of locally-grown produce across the nation. Highlights include organic rice from Phatthalung, durian from Kanchanaburi, wild honey from the North and indigenous herbs and vegetables from the South.

It also is a 100% plastic-free market.

The event is organised under the theme: Care, Pride and Happiness. Other than helping farmers and SMEs, it is also an opportunity to boost end-of-year domestic spending.

Visitors to the event can enjoy a diverse curation of local harvests and products as well as activities, such as a cooking demonstration and coffee and handicraft workshops, all of which follow strict Covid-19 prevention guidelines. Meanwhile omnichannel shopping is available via online platforms and applications such as Line @TopsThailand and Grab Mart. All proceeds go directly to farmers and SMEs.

The five-day-long Jing Jai Farmers' Market at Central Chidlom runs until 9.30pm today. For more details, visit Facebook: จริงใจ Farmers' Market or Line: @jjfarmersmarket

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