Crazy in love with Tiffany x Beyoncé

Beyoncé wearing the custom Tiffany HardWear necklace and bracelet. (Photo: Mason Poole)

After the About Love campaign, Tiffany & Co has launched Lose Yourself In Love as an homage to the joy of being one's unapologetic self and a call to embrace the power of possibility.

The second collaboration with Beyoncé includes the print campaign shot by Mason Poole and video by Dikayl Rimmasch.

"I am honoured to continue the partnership with Tiffany & Co and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals," says Beyoncé.

In one of the images, the Grammy Award winner wears a Tiffany HardWear necklace, created specificially for the campaign.

The design is inspired by the bold energy and powerful architecture of New York City, where the first Tiffany store opened in 1837.

The custom piece boasts 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace, and it took over 40 hours to assemble and polish by hand.

The campaign images also feature Tiffany T, Tiffany Knot, the new Tiffany Lock as well as pieces from Jean Schlumberger and Elsa Peretti, two designers, who like Beyoncé, were pillars of fearless self-expression during their time.

Tiffany T ring and bangle. Photos courtesy of Tiffany

Tiffany Lock bangle.



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