Mulberry takes bunny Miffy to Shanghai
Building on a series of unexpected collaborations, the Mulberry x Miffy capsule collection celebrates the Year of the Rabbit.
Mulberry takes the beloved bunny to Shanghai in images and film. The mischievous Miffy explores the city, careening through side streets and roads, popping up in markets and escalators.
Carrying pieces from the new collaboration, two avid fans join her in a hide-and-seek game through various locations. The playful pursuit culminates with them meeting Miffy to ring in the Lunar New Year against the backdrop of fireworks over Shanghai.
The little white bunny also plays hide and seek on the Bayswater everyday bag and peeks from the trifold wallet. Miffy strikes a pose on the Small Iris bag and Billie satchel while stalking the zipped Billie mini pouch.
Small leather goods, key rings as well as travel and tech accessories also feature the animated Dutch bunny, created in 1955 by Dick Bruna.
Crafted from 100% environmentally accredited carbon-neutral leather, the limited editions are underpinned by Mulberry's Made to Last ethos. The bright palette includes Coral Orange, Lawn Green and Cornflower Blue.
The British lifestyle brand is pioneering a local, low-carbon supply chain based on regeneration and circularity to make sure that its bags are green no matter their colour.
Zipped Billie mini pouch.
Miffy on the Small Iris bag.
Mulberry x Miffy Bayswater bag in Lawn Green. Photos © Mulberry