This summer Asv is sending a "wish you were here" message through its Postcard From The Seaside collection.
The designs of the casual wear revolve around three key words: Smile, Sport and Seaside.
The Sunshine tank top is ablaze in red or yellow, with contrasting white sailor drawstring tie. In the same colour options, overalls feature button-fastening at the sides.
Other playful techniques include colour blocking of stretch fabric on jackets, and body-hugging ruched technique on tops and dresses.
The navy-blue Susan Sailor dress is fashioned with a dash of white on its polo neck, sleeves and frontal lace-up.
Prints include a tropical-fruit pattern on 100% cotton, used for making a short-sleeved shirt and polo dress with patch pockets and contrast piques detailing.
Knitted dress, top and pants boast colourful stripes while knitted jacket and tank top are matched with a skirt or trousers in the same white-and-blue wavy pattern.