Until Nov 30, IWC Schaffhausen brings its racing legacy to life with a pop-up at Siam Paragon's Crystal Court on the Main Floor.
Visitors are encouraged to pre-register and book a preferred date and timeslot for priority entry in order to experience an exhilarating racing simulator, which induces an adrenaline rush similar to lapping a speedway.
Walk-ins will require on-site registration and will be subject to hourly venue capacity limits.
Since 2004, IWC has partnered with Mercedes-AMG and from 2013, the Swiss watchmaker has served as official engineering partner of the Mercedes-AMG Petronas Formula One team.
Timepieces created in collaboration with the motorsport partners are also on display at the pop-up, which opens from 11am until 7pm.
In addition, an exclusive set of LINE stickers have been created for Thailand. Adding @IWCwatchesthailand to your LINE account allows access to the IWC BE@RBRICK LINE sticker collection, available for download only until Feb 10.
Whimsically featuring bears in a watchmaker's attire, the stickers echo the precision, accuracy and clean aesthetic that define IWC's watchmaking artistry.