Last November, Omega organised the "Her Time" exhibition in Bangkok at Parc Paragon.
Then a guest at its opening, James - Jirayu Tangsrisuk never thought that the Swiss watchmaker would one day welcome him into the Omega family.
Earlier this month, Omega Thailand brand manager Kun Pativetpinyo announced James as Thailand's first male Friend of Omega at an exclusive dinner held at Four Seasons Hotel Bangkok at Chao Phraya River.
Country manager of Swatch Group Thailand Kris Bhimayothin congratulated James on his appointment, which coincides with his 10-year milestone in the entertainment industry.
In 2013, the native of Phichit debuted as a neurosurgeon in the Suphapburut Juthathep series about five brothers from a noble family. The Channel 3 drama made him a rising star, who later thrived in his acting career, playing various roles for both TV and film productions.
He charms once again as a doctor, this time round a cardiothoracic surgeon in Matalada (To The Moon And Back), which achieved impressive viewership ratings following its release in June.
James - Jirayu wearing Seamaster Aqua Terra 150M Worldtimer 43mm.
In addition to his acting prowess, James carries a distinctive masculine style, enhanced with an Omega timepiece such as a Seamaster Aqua Terra 150M Worldtimer 43mm.
In March, the Thai actor shone among global celebrities at the Omega Aqua Terra Shades event held in London.
His multifaceted lifestyle further aligns perfectly with Omega's vision of expanding its reach to a broader male customer base in Thailand.
Follow James' journey as a Friend of Omega on all Omega Thailand platforms.