Following its 50th anniversary in 2022, Jaspal has now evolved into a lifestyle brand.
On the 2nd floor of CentralWorld, its revamped flagship store occupies a larger retail space of 460m², with 60m² dedicated to the Jaspal Home & Lifestyle zone.
Timed to welcome the year-end festive season, the store reopening was coupled with the launch of the Be Your Own Star collection as well as home products.
The Thai fashion house had commissioned a team of Italian designers in Milan to work on the flagship store's makeover.
The interior design features thick pillars, oversized ceiling lamps, a large metal counter and a geometric layout, based on the coupling of 70s and 80s Italian design concepts with space age imagery.
The walkways are skilfully laid out with handmade and polished tiles as well as ceramics in shades of beige, nude and mint green.
Thai craftsmanship complements Italian design for a contemporary luxury setting to present the Be Your Own Star collection.
The launch event starred actress Natapohn Tameeruks, who strutted a gold sequinned mini dress with long sleeves and detachable ostrich feather cuffs, and Matira Tantiprasut, who was dressed in a black jumpsuit with a halter neck embellished with a metal star.
Other celebrities included Chanon Santinatornkul, Jespipat Tilapornputt, Chavalit Chittanant and Thanaphon Usinsap, who donned menswear from the latest collection.
Inspired by stars and galaxies, the designs are based on a palette of silver, black and purple, accentuated by pops of colour from prints, embroidery and sparkling sequins.
For instance, a white cotton shirt twinkles with a gradient metal star print while a black velvet bomber jacket is adorned with star embroidery.
Jaspal Home & Lifestyle zone.
Accessories include a black scarf with a metal star print and a handbag, available in silver or purple, with metal star and rhinestone embellishments.
Jaspal's fashion style has been transferred to the new home and lifestyle product line, which debuts with two collections at the flagship store.
Neutral Chic items feature classic colours along with delicate textures and patterns while the Fun Pop collection differs in bold shades combined with geometric elements and Mid-Century Modern inspired motifs.
The selection includes tableware, vases, lamps, bed sheets and pillowcases.
Like the mix and match of clothing and accessories, the classic and contemporary designs of the home products can be combined to elevate any living space with good vibes.
The store reopening starred Matira Tantiprasut and Natapohn Tameeruks.
Chavalit Chittanant wearing T-shirt and bomber jacket with the star motif.
Jespipat Tilapornputt in a denim jacket.
A gradient metal star print twinkles on a shirt worn by Chanon Santinatornkul. Jaspal
Pullover featuring a removable chain with metal star and rhinestone embellishment.