Phuket Square Company Limited, the manager of Jungceylon Shopping Center in Patong, Phuket, has invested over THB 10 million to revamp the centre, presenting a host of promotions and entertainment activities. This initiative aims to attract Thai and international tourists, celebrating the end of 2023 and the high season in Phuket.
Mrs. Tassanee Tepprasertvangsa, Chief Marketing Officer, announced, "Our Jungceylon Christmas & Happy New Year 2024 festival is themed 'PINK A WISH, bringing a vibrant pink hue with modern floral patterns. A striking 12-metre-high pink Christmas tree, decorated with flower petals and lights, stands at the centre. Our pink-themed photo spots are set to enhance the festive mood."
"The Phuket Carnival at Patong 2023' opens on December 8th, with Jungceylon participating in a 'PINK BEACH PARTY: Expect a pink beach party parade with the Pretty Pink Girls on a yacht, music, and shows. We're excited to bring joy to tourists world-wide during this festival," she added.
The Center is also hosting end-of-year promotions and events. Highlights include the Santa Treasure Game, the "International Santa Claus Show" from December 23rd to 25th, featuring Santas in national costumes from 13 countries, and a special Christmas Day concert by Ekaphan "Pure" Wannasut, winner of The Voice All Stars. On December 31St and January 1st, autobot cosplayers will entertain visitors.
Jungceylon has welcomed new stores in 2023, including MK Gold, Fuji Restaurant, Le' Siam, and many more. The Garden Zone expands with Yayoi, Hachiban Ramen, and others, plus first-time Southern branches like Tim Hortons and TACO BELL. In January 2024, Din Tai Fung, a top-ranked Taiwanese restaurant, will open its first provincial branch in Thailand.
Mrs. Tassanee noted that 20% of customers are Thai and expats, while 80% are international tourists. To cater to this diverse clientele, over 50 marketing events and campaigns are planned for 2024. The Center anticipates visitor numbers returning to pre-Covid levels, with an estimated 40,000 to 50,000 visitors per day during peak season.