Shoot the Moon at Omega auction

Shoot the Moon at Omega auction

Shoot the Moon at Omega auction
Omega MoonSwatch Moonshine Gold suitcases. photo courtesy of OMEGA

From now until Saturday, Omega will auction 11 MoonSwatch Moonshine Gold suitcases through Sotheby's, each containing all 11 Omega x Swatch Mission To Moonshine Gold timepieces. This is the first time these rare models are offered together in one set, and the first time the special suitcase is available to buy, giving fans the chance to own a truly unique compilation. All of the auction proceeds will be given to Omega's long-term partner Orbis International to fight avoidable blindness and vision loss around the world.

Before the auction concludes, the 11 Mission To Moonshine Gold suitcases will go on display at 11 Omega boutiques around the world -- Bangkok, Zurich, Tokyo, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris and Sydney.

Orbis' work is especially valuable for children, allowing many of them to see their parents, the Moon and the stars for the very first time. Through its programmes and on board the Flying Eye Hospital, Orbis has provided care for millions of patients, while also training eye professionals in areas with the greatest need globally. Omega has supported Orbis since 2011.

The original MoonSwatch collection by Omega x Swatch made headlines in March 2022 when it was released to critical acclaim and high demand. Produced in revolutionary Bioceramic, the 11 models drew their colourful inspiration from space and the planets, while also paying tribute to the legendary Omega Speedmaster design.

Throughout 2023, the collection was given a radiant twist in the form of the Mission To Moonshine Gold versions. These 11 watches each feature a seconds hand coated in 18 carat Moonshine Gold -- a distinctive alloy created in-house at Omega that offers a more subtle and long-lasting form of yellow gold. Each of the Moonshine Gold hands also reveal their own special detail, such as a strawberry pattern for the Strawberry Moon in July, a flower pattern for the Flower Moon in May, and even a lollipop design that follows the Speedmaster CK2998 watch from 1961.

The suitcases themselves are truly unique, as they contain a golden monocle with the Omega x Swatch logo, and a one-of-a-kind coin, engraved with the three-letter aviation code from their displayed city (such as BKK for Suvarnabhumi Airport). This same code will be engraved on the side of all watches within the suitcase for that particular city.

The auction will be hosted by Sotheby's and accessible globally online at where the bidding ends on Saturday.

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