A dazzling array of eco-friendly lifestyle products, fashion and crafts will take centre stage during "Style Bangkok 2024", which will take place at Queen Sirikit National Convention Center's (QSNCC) Hall 1-4, Ratchadaphisek Road, from Wednesday to Sunday.
This is the seventh edition of what is hailed as Asia's premier lifestyle and fashion trade show organised by the Department of International Trade Promotion (DITP) in collaboration with the Board of Trade of Thailand to showcase the full potential of Thai soft power.
Held under the theme "ChicNature", the fair seamlessly blends environmental consciousness with chic trends, presenting products that capture Thailand's unique identity.
Boasting over 500 exhibitors and 820 booths, the event spans various categories of lifestyle products including furniture, fashion and leather goods, gifts, home decor, houseware, kitchenware, toys, stationery and spa products as well as new materials for the hospitality industries by internationally-acclaimed Thai brands, local designers, small and medium-sized enterprises (SMEs) and craftspeople.
This is an opportunity for global buyers to explore the diverse and dynamic landscape of Thai design and manufacturing, discover the rare gems of creativity, meet the unsung heroes of Thai craftsmanship who blend traditional techniques with modern design, and negotiate trade with the creators and manufacturers behind the sustainable products.
This year's highlight is the "Pha Thai Sai Hai Sanook Pavilion" held in collaboration with the Community Development Department to promote apparels and textile products from local producers towards global markets.
There will also be the "Art Zone" and "Exhibition Street" presenting special activities from various in-depth product development projects of the DITP. They include DE Mark, G Mark, Designers' Room & Talent Thai; as well as fashion shows and exhibitions from the Qurated Fashion Incubation Project.
For the first time, augmented reality (AR) technology will be introduced, allowing visitors to explore products and 3D models via QR Code scanning -- a new experience in accessing products and goods.
The fair is open for trade visitors from tomorrow to Friday from 10am to 6pm and for public visitors on Saturday and Sunday from 10am to 9pm.
Visit stylebangkokfair.com.
