Swarovski celebrates the modern-day Venus
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Swarovski celebrates the modern-day Venus

SOCIAL & LIFESTYLE
Swarovski celebrates the modern-day Venus
Swarovski

Swarovski recently unveiled its spring/summer 2024 campaign inspired by Venus -- goddess of love, beauty and sensuality.

Starring top models like Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss and Abby Champion, the campaign reimagines Venus as a collection of bejewelled modern muses.

Captured by fashion photographer Steven Meisel's lens, it explores and celebrates the diverse attributes of contemporary womanhood, aligning with Swarovski's vision of showcasing jewellery as a form of self-expression.

The stellar cast represent facets of the modern Venus, from strength and creativity to grace and empowerment. Adorned with treasures from the marine world inspired collection, each muse is transformed into a bold and joyfully extravagant archetype.

According to Swarovski global creative director Giovanna Engelbert, the timeless Venus archetype has been reimagined through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity and grace perfectly embodied by those iconic models.

Transformed by the artistry of hairstylist Guido Palau and makeup artist Pat McGrath and bedecked with pieces from Engelbert's latest ocean-inspired collection, the cast of models in Meisel's mesmerising images are captivating and unapologetically glamorous sirens of self-expression.

Swarovski's SS24 campaign is the third collaboration for Engelbert's creative team, and further evolves her bold and joyful new language of luxury for the 129-year-old crystal house.

Venus, who in ancient mythology was born from the sea foam of the Aegean, is a fitting inspiration for the campaign, which coincides with the launch of a collection that takes its cues from the myriad forms of the aquatic world and the underwater gardens that are home to its extraordinary flora and fauna such as shells, corals, seahorses, starfish and anemones.

Swarovski's savoir-faire is infused throughout the SS24 collection, which uses the magic of light-catching crystals and pearls to capture the motion and motifs of the sea.

Signature families such as Hyperbola, Idyllia and Millenia continue to develop and evolve, and are joined by the fluid lines and haute-joaillerie techniques of Sublima as well as dazzling eyewear styles for the new season.

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