Russian luxury brand Caviar is known for making over-the-top customised versions of flagship smartphones that often carry six-figure price tags. Over the years, we've seen the company release wild, limited edition customised iPhones decorated with everything from rare jewels to Rolex watches.
Recently, a Russian YouTube channel posted an unboxing video of what is claimed to be the most expensive iPhone 14 Pro Max in the world - priced at 40 million roubles (around US$450,000).
In case you are scratching your head trying to figure out how an iPhone 14 costs more than a Lamborghini supercar, here is the answer: this one is encrusted with hundreds of diamonds. Called the Diamond Snowflake, the model is limited to just three and was created in partnership with renowned British jewellery brand Graff.
The phone comes with gloves and a special key to open the box.
The highlight of the Diamond Snowflake iPhone is the massive pendant attached to the backplate of the smartphone. The Graff snowflake necklace pendant is made of platinum and white gold and is set with numerous round and marquise-cut diamonds. The pendant alone is estimated to be worth $75,000. The 18k white gold backplate is also decorated with 511 diamonds, set in an unusual pattern.
Nevertheless, the folks from the Wylsacom YouTube channel in fact unbox the Swarovski edition, which features a nearly identical design but Swarovski crystals instead of diamonds, and a slightly more affordable price tag.
Caviar decorated the iPhone with a snowflake pendant by Graff.
Called the Crystal Snowflake SE (Swarovski Edition), this version is limited to a run of 20. As seen in the video, it comes in a white, leather-wrapped box which can only be opened with a gold key, supplied in a separate, gold-coloured box. There's even a pair of gloves inside the packaging.
Opening the box, a tiny LED light hidden inside the lid shines on the customised iPhone 14 Pro Max. A separate compartment underneath the smartphone holds all the documentation, including the certification of authenticity and serial number of the phone.
The 18k white gold body of the phone is also engraved with the serial number and the Crystal Snowflake name. The backplate mirrors the design of the Diamond Snowflake, indulging the pattern and the pendant.
