Welcoming the hybrid era

In a groundbreaking move, tech giant HP made its presence felt at South by Southwest (SXSW) Sydney 2023, a creative arts festival that has been a cornerstone of innovation and creativity for the past 36 years.

SXSW Sydney 2023.

This year marked the first time that SXSW ventured beyond its Austin, Texas, home, landing in the vibrant city of Sydney. The week-long extravaganza featured myriad sessions, musical performances, film screenings, gaming competitions, art and tech showcases, and even flying cars and robotics demos. The event welcomed an impressive array of luminaries, including Hollywood star Nicole Kidman, musician Chance the Rapper, and Black Mirror creator Charlie Brooker, making it a hub for creativity, tech and collaboration.

In collaboration with Intel, HP took centre stage at SXSW Sydney with its HP Experience @ SXSW Sydney, a platform designed to showcase future-ready solutions that redefine product design and demonstrate how the brand is propelling everyday consumers into the new era of hybrid realities. HP's cutting-edge technologies and ideas are reshaping the way people live, work and engage in leisure activities.

Koh Kong Meng, head of Personal Systems for Greater Asia at HP, said: "In today's fast-paced environment, the boundaries between work, play and everything in-between have become increasingly blurred. HP recognises this shift, and we aim to empower people to effortlessly navigate this dynamic interplay through cutting-edge solutions that empower individuals to thrive in the new hybrid world while contributing to a more sustainable future."

HP's commitment to empowering individuals in this journey towards the new hybrid world was evident as they unveiled a broad range of products and solutions during the event. These innovations not only redefine the modern work-and-play ecosystem but also contribute to a more sustainable future.

Koh Kong Meng of HP. (Photo: Tatat Bunnag)

HP Spectre Foldable PC

One of the highlights of HP's showcase was the world premiere of the HP Spectre Fold, a revolutionary 3-in-1 device that reimagines the design of laptops. This innovative product is claimed to be the world's thinnest and smallest 17-inch foldable PC. Blending the best features of a laptop, tablet and desktop, the Spectre Fold offers an unparalleled hybrid experience. With a wireless charging keyboard and pen, it empowers users to create a workspace anywhere, providing ultimate flexibility. The incorporation of recycled materials underscores HP's commitment to sustainable tech innovation.

Initially introduced in the US and UK, the HP Spectre Fold will soon become available in 11 additional countries, including Thailand. This global expansion ensures that more individuals can embrace this game-changing device, ushering in a new era of productivity and flexibility.

Products showcase event at the Edelman Sydney office. (Photo: Tatat Bunnag)

HP Envy Move

In addition to the Spectre Fold, HP introduced the HP Envy Move 23.8-inch All-in-One PC, a unique and versatile device that redefines how we perceive traditional all-in-one PCs. Weighing a mere 4kg and equipped with a built-in battery, the Envy Move allows users to effortlessly transition between work, entertainment and fitness spaces. It effectively transforms any room into a multifunctional hub, empowering individuals to do more in the space of their choice.

The HP Envy Move offers ultimate flexibility, enabling you to create a workspace, entertainment hub or fitness area anywhere. What's more, the device incorporates sustainable materials including back pocket fabric and speaker cloth made from 100% recycled polyester, highlighting HP's dedication to eco-friendly innovation.

HP OfficeJet Pro Portfolio

HP also unveiled its reimagined HP OfficeJet Pro portfolio, set to launch in January. This new line of printers is designed to cater to the fast-paced world of business with a host of cutting-edge features. It offers cloud-integrated solutions, including the HP SmartApp, HP Wolf Security protection and self-healing dual band Wi-Fi. These features ensure that businesses stay ahead in a rapidly evolving technological landscape.

The OfficeJet Pro portfolio introduces innovative solutions such as HP Instant Ink, the world's first smart ink delivery service, and time-saving features on the HP SmartApp, enhancing productivity and making business operations more efficient. This latest offering from HP is set to revolutionise the way businesses approach printing, making it smarter and more seamless than ever before.

As SXSW Sydney 2023 drew to a close, HP left an indelible mark, illustrating that it is at the forefront of innovation, technology and sustainability. This venture into a new era of hybrid realities promises to shape the way we live and work, making everyday life more efficient, enjoyable and sustainable. HP's commitment to this vision is unwavering, and its innovations at SXSW Sydney 2023 are just the beginning of an exciting journey into the future of technology.