Indigo-dyed garments, created for centuries by artisans of the Ban Na Kham community in the northeastern province of Nakhon Phanom, are being featured beyond their home turf after joining the shelves of the City Fanstore at King Power Stadium in Leicester, England.
Ban Na Kham has 22 community members who spin cotton fibre into yarn and hand-dye it with natural indigo substances harvested from their gardens.
Natural indigo dye has added to household income and helped send children to school.
Sumrat Sunaprom, 69, says making natural indigo-dyed fabrics supplements her farming work.
She started practising weaving and dyeing indigo garments at 18, learning the technique from her mother.
"My inspiration was my mother, who made hand-woven and indigo-dyed clothes for my dad and siblings to wear, as clothes were not as readily available then," Ms Sumrat says.
She is one of Ban Na Kham's six members producing the indigo collection for Leicester City Football Club.
The cooperation with King Power allows her to have more time to stay home and plant more farmland crops, as she does not need devote time to selling garments outside the village.
Apart from the six members of the Ban Na Kham community, five from the natural indigo network take part in the collection's production process.
To provide sufficient supply for the King Power initiative, an additional 10 people are expected to join in the production process, Ms Sumrat says, adding that the exact number of new team members will depend on readiness and skill level.
The process of turning fresh indigo leaves into dye is time-consuming work.
The green indigo leaves are harvested and soaked with rainwater in fermentation vessels for one day. Red limes are added and stirred until the mixture turns into a coloured paste. The water is drained out and the remaining paste is mixed with rain water, cultivated banana and rice whiskey and left to ferment.
White cloth is tied, rolled, stitched and folded before being dyed.
Cloth coming out of the indigo vat will quickly turn blue with oxidation, yielding a unique colour.
Ms Sumrat says dyeing a knitted hat with indigo, for example, needs five dips; she can produce 5-10 hats a day.
Extreme weather conditions like heavy rain, or too high or too low temperature, also hinders the dyeing process, she says.
"I'm glad and proud that I have come this far, even though I'm quite old," Ms Sumrat says.
Since a clip of the community producing indigo-dyed garments for Leicester City FC was released online, tourists have visited the community every day to see the indigo-dyeing process in action, prompting the community's members to carry on with their traditional craft.
Ms Sumrat wishes for King Power to continue to provide work for her and the community, to make it sustainable.
The 'Indigo Village' refers to Ban Na Kham in Nakhon Phanom province.
The debut of the first indigo-dyed merchandise collection for Leicester City FC earlier this month got off to a good start, with strong interest from clients, says Aiyawatt Srivaddhanaprabha, chief executive of King Power and Leicester City FC's vice-chairman.
The best-selling item in the collection is the T-shirt, he says, adding that indigo-dyed clothes by the Ban Na Kham community have been chosen for their unique production process, which is chemical-free and environmentally friendly, in line with growing consumer demand for natural materials.
The blue colour obtained from indigo dyeing, locally known as kram, matches the football team's colours.
"We have encouraged our football players to use merchandise from the indigo-dye collection," Mr Aiyawatt says. "When they go to the football club, they must change outfits and fans who are waiting for autographs or to take pictures can see what they use, and this can create more demand."
The indigo-dyed Leicester City collection is one of several projects under the King Power Thai Power initiative, aimed at uplifting local communities to the global platform.
The indigo dyeing project has taken two years to pay off, and King Power has taken part in designing products and packaging, marketing, improving the production process, developing textiles, distribution and planning for indigo planting and production.
"King Power has advised them to dye ready-made garments instead of weaving fabrics for our collection, which requires new skills and production methods that differ from traditional ones," Mr Aiyawatt says, noting that King Power plans to extend cooperation for the indigo-dyeing project to other communities.