I had been thoroughly enjoying the Fifa Women's World Cup in France. That is until the very last game of the opening round of fixtures.
Watching the team you support being overwhelmed 13-0 is not a comfortable experience. And if it's bad for the fans, it's a nightmare for the players.
Thailand were unfortunate to find themselves facing the defending champions and hot favourites, the United States, in their very first match of the tournament.
As many feared, it was a total mismatch, highlighting the gulf in class between the "elite" and the rest.
With reports suggesting some European nations might be good enough to challenge the US for the title this year, the American team were determined to make a statement in their opener. And didn't they just?
It was clear from the start that the Chaba Kaew were in for a hiding and it was frankly a surprise that at half-time the score was only 3-0, although it could have been many more.
But if anyone thought the US team would ease off in the second half, they were mistaken.
The Americans showed no mercy as they slammed in 10 more goals to achieve their record score, spearheaded by the talented Alex Morgan who scored five. For Thai fans -- and a few neutrals -- it was extremely painful to watch.
The manner of victory has prompted considerable debate.
Some argue that the US could have eased up as the lop-sidedness of the contest was getting embarrassing to the point of humiliation.
But the Thais are also professionals and know full well that in the World Cup you have to play against the very best which can mean a heavy defeat. And they came up against the very best.
There was nothing wrong in the US piling up the score, after all it is the World Cup and they had trained hard for it.
But their extravagant goal celebrations, particularly towards the end really seemed a bit over the top.
However, Morgan displayed compassion as she comforted tearful Thai player, American-born Suchawadee Nildhamrong (Miranda Nild), at the final whistle and other US players consoled the distraught Thai team.
It was hard not to feel sympathy for the Thai team and their coach Nuengruethai Sathongwien.
As the second half descended into shooting practice for the Americans, the Thai players must have wished the ground would swallow them up.
To their credit the Thai team kept their discipline even though they must have been so disappointed and frustrated at their own performance.
Nuengruethai was gracious in defeat and praised the US for being "excellent all round". She was philosophical about the defeat saying, "We accept our mistakes and are going to improve."
The immediate task for Nuegnruethai is to instil some self-belief amongst her players, which admittedly won't be easy after such a mauling.
Confidence is such an important factor in football but it is not something you can switch on and off like a tap.
It should be remembered that the Thai team had done extremely well just to make it to the finals in France for the second successive World Cup tournament.
In 2015 they even recorded a win, beating Ivory Coast 3-2.
The Thais have to shake off their disappointment, clear their heads and get themselves sorted out for tomorrow's game against Sweden who beat Chile 2-0 in their first game.
The Chaba Kaew probably won't win, but the Sweden match is a chance to regain some pride.
Just recall the British wartime motto on battling against the odds: "Keep Calm and Carry On."
Hosts France look to be one of the team that might be able to challenge the US for the title.
The French side were impressive in their opener as they cruised to a 4-0 win over South Korea before a capacity crowd at the Parc des Princes.
The stylish French squad could not have given their fans or the tournament a better start.
However, they took on much stronger opposition in their second game against Norway but still managed to scrape a 2-1 win.
Germany have been far from their best but have still eked out two rather fortunate 1-0 victories.
Arguably the most exciting match in the first week was Italy's dramatic 2-1 win over Australia.
A last-gasp header gave the Italians victory in a game the Matildas had been expected to win.
Another interesting battle was that between old rivals England and Scotland.
England appeared the stronger side, moving into a 2-0 lead by half-time, but the Scots fought back well and a late goal had England hanging on in the end.
One of the most entertaining games saw Brazil enjoy a 3-0 victory over Jamaica with 34-year-old striker Cristiane becoming the oldest person to score a hat-trick in a World Cup, a record previously held by Portugal's Cristinao Ronaldo who was 33 when he scored three goals against Spain at the 2018 World Cup.
Even without the injured legend, Marta, Brazil were too strong for the Jamaicans who had their brilliant goalkeeper Sydney Schneider to thank for keeping the score down.
In their second game, Marta and Cristiane were on target as Brazil raced to a 2-0 lead against Australia only for the Matildas to rally to win 3-2.
The biggest surprise in the early matches was Argentina holding the much-fancied Japan to a 0-0 draw in a game with very little goalmouth action.
Japan, who were runners up in the last World Cup and winners in 2011, were curiously out of sorts.
The officiating has been generally been okay, although the referees are prone to give free-kicks too easily for innocuous physical challenges.
The VAR system still has its problems and needs to be speeded up, while those cases of players being offside by a fraction are getting increasingly irritating.
And the questionable new hand ball rules could be fun when the Premier League starts up next season.