Bangkok Post columnist
Kong Rithdee is a Bangkok Post columnist. He has written about films for 18 years with the Bangkok Post and other publications, and is one of the most prominent writers on cinema in the region.
Content, as media gurus keep preaching, is king. But such PowerPoint pep talk is shallow: "Content" -- an increasingly bastardised term that has come to signify TV newscasts, podcasts, movies, viral videos, Netflix series, memes, news articles, editorial features, real advertising, covert advertising, tweets and Facebook posts, organic or boosted -- is also an anaesthetic. It dulls the senses and kills meaning, then proceeds to belittle essence, promote shallowness and eventually undermine the practice of journalism.
Poor coup-makers, no one wants to see them on TV. At 6pm sharp when the theme song begins, there's a rush of hands to the remote control. Not that you can escape them. The true mark of dictatorship is audiovisual dictatorship: They beam their images on every TV and radio channel, monopolising your sensory reception, like a sci-fi movie, or like a spoiled child demanding your full attention. At 6pm every day for the past four years, the hands clutching the remote have reached for the only possible button. Off.