'Destiny' puts TV content at centre stage

'Destiny' puts TV content at centre stage

Operators have driven customers away and themselves to the wall through a series of strategic blunders, but Buppe San Nivas (Love Destiny) shows there are paths to successful TV programming.
Operators have driven customers away and themselves to the wall through a series of strategic blunders, but Buppe San Nivas (Love Destiny) shows there are paths to successful TV programming.

The massive viewership of period soap opera Buppe San Nivas (Love Destiny) offered a beacon to troubled TV operators, by showing consumers will not abandon their old TV screens as long as the content is good enough to keep them glued to the sofa.

Operators have been asking themselves why the younger generation have shunned TV at home, and why consumers in general are moving away from this entertainment platform.

As the Buppe San Nivas case may suggest, operators can still prevail if they stay close to their audience, and take a more proactive approach to the competition. Content is still king, and powerful enough to help them win over the lower-budget offerings of most over-the-top content producers.

Please log in here to fully view this exclusive content. If you aren't a member yet, simply sign up here. It's totally free & takes only a minute.

Srisamorn Phoosuphanusorn

Business Editor

Do you like the content of this article?
COMMENT (6)

Mexico orders arrest of soldiers over case of 43 missing students

MEXICO CITY: Mexico has ordered dozens of military personnel to be arrested for suspected involvement in the disappearance of 43 students from a teacher's college six years ago, in an unresolved case that outraged the country.

11:45

Greece warms to EU asylum pact but refugee groups rage

ATHENS: Greece's government has cautiously welcomed a plan from Brussels to reform the EU's shaky asylum system, but charity groups working with refugees on the ground have blasted a continued "outrageous containment policy".

11:45

Collective brainstorming needed to solve Thailand's problems: Poll

A majority of people say it is now time for all concerned to come together to brainstorm ideas to resolve conflicts that have long gripped the country, according to a survey by the Suan Dusit Rajabhat University, or Suan Dusit Poll.

11:18