Anyone who has scored an own goal, no matter in what standard of football, knows it is not a pleasant experience.
It is the embarrassment more than anything -- the humiliating feeling you have let the team down and probably made a fool of yourself in the process.
"Sick as a parrot" sums up the emotion nicely.
So spare a thought for New Zealand defender Meikayla Moore, 25, who scored a hat-trick of own goals in her national team's 5-0 defeat at the hands of the USA in an international tournament on Monday.
She is no novice either -- when she walked on to the pitch at the start she was marking her 48th cap as a Football Fern.
Little did she know what was in store.
Her first slip occurred in the fifth minute when she attempted to clear a cross but deflected it into her own net.
Within a minute she had scored the second with a header although she didn't know too much about it.
When you score two own goals in the first six minutes, you have a pretty good idea it is not going to be your day.
The third own goal in the 36th minute was perhaps the worst when she sliced what should have been a simple clearance into her own net.
After that she was thankfully substituted by coach Jitka Klimkova.
Not surprisingly Moore was distraught and in tears on the bench but was given comforting hugs and words of encouragement from her coach and teammates.
It is a pity that 15-year-old Russian skater Kamila Valieva did not receive similar empathy after her disastrous performance at the Olympics in Beijing last week.
Of course own goals happen all the time even at the highest level.
Hardly a week goes by in the Premier League without some kind of own goal. The majority are deflections which players can't really do anything about.
But there are occasionally more elaborate own goals following a mix-up between a defender and the goalkeeper, or when a defender makes a total mess up.
One of the most spectacular Premier League own goals came in October 2014 when Sunderland's Argentine defender Santiago Vergini suddenly blasted an unstoppable volley past his goalkeeper from the edge of the penalty area against Southampton.
The Saints went on to win 8-0.
Even Harry Kane scored a spectacular own goal when he sliced an attempted clearance from a corner while playing for Spurs against Swansea in Oct 2015.
Some own goals can be painful and amusing at the same time.
That was the case when Spurs were playing Liverpool in 2012 when Aaron Lennon heroically cleared the ball off the line only for it to smack Gareth Bale in the face, flattening him and the ball ricocheting onto the net.
Interestingly both Bale and Lennon scored at the right end for a memorable 2-1 victory.
We must not forget Stoke City's John Walters whose 100th match in the Premier League in January 2013 at home to Chelsea turned out to be memorable for all the wrong reasons.
Chelsea thrashed Stoke 4-0 with Walters scoring two own goals and missing a penalty.
"It wasn't the best of days," he admitted.
In one of the most bizarre games in February 2003, Sunderland scored all four goals but lost 1-3 at home to Charlton Athletic. What's more the three own goals came in the space of eight minutes to hand Charlton a most unlikely victory.
There was an even more spectacular effort in pre-EPL days when in 1976 Aston Villa's Chris Nicholl succeeded in scoring all four goals in Villa's 2-2 draw with Leicester.
Now that takes some doing.
Incidentally, topping the Hall of Fame of Premier League own goals is Richard Dunne who notched 10 while at Aston Villa and Manchester City.
Some say it all began with Leeds goalkeeper Gary Sprake playing against Liverpool in 1967 when he accidentally threw the ball into his own net when intending to pass it to a defender.
Leeds defender Jackie Charlton had been looking the other way expecting to see Sprake's clearance sail over his head.
A puzzled Charlton asked referee Jim Finney "What the f--- happened?"
The referee explained dryly: "Your goalkeeper has just thrown the ball into his own net."
A truly magical moment.