The Tourism Authority of Thailand (TAT) in collaboration with the WBC MuayThai has launched a campaign titled Amazing Muaythai to promote the country's national martial art and culture to the world.
During the launch last week, TAT governor Yuthasak Supasorn said he was proud to see Muay Thai play an important part in many people's lives in the Kingdom and around the world.
It has a valuable role to play as part of Thailand's soft power to help revive the economy after the Covid-19 pandemic, he told a press conference.
Also at the ceremony were WBC MuayThai executive secretary Thanapol Bhakdibhumi, Foreign Ministry official Orapin Harncharnchaikul and Mae Fah Luang Foundation CEO Dispanadda Diskul.
The next step is to implement the programme, both in the Thailand, the motherland of the sport, and around the world where the martial art plays an instrumental part in the lives of many, organisers said.
The unique programme aims to promote the sport and culture of Muay Thai from the Kingdom to the world and back to the country of its origin, with a global collaboration campaign involving many key stakeholders, they said.
The launch of the Amazing Muaythai programme was joined by WBC MuayThai diamond champions Petchmorakot Petchyindee and Mehdi Zatout, current WBC MuayThai world champions Nabil VenumMuayThai and Sajjad VenumMuayThai, and young stars Kwankao Mor Rattanabandit and Petchaektho Boomdeksian.