Tourism minister pins hope on Pokemon Go

Tourism minister pins hope on Pokemon Go

The Tourism and Sports Ministry plans to use the mobile game Pokemon Go to woo tourists to Thailand after southern bombs and arsons last week. (Photo by Wichan Charoenkiartpakun)
The Tourism and Sports Ministry plans to use the mobile game Pokemon Go to woo tourists to Thailand after southern bombs and arsons last week. (Photo by Wichan Charoenkiartpakun)

The Tourism and Sports Ministry will use the smash-hit game Pokemon Go to promote tourism and restore tourists' confidence following multiple bombings and arson attacks in seven southern provinces late last week.

To promote tourism after the terror, the ministry will ask True Corporation to add PokeStops and Gyms to various popular and safe tourist destinations to attract travellers to catch rare Pokemon items and characters there.

True, through its subsidiary True Content and Media, won the rights to exclusively sell Pokemon items and develop a localised version of the game.

"The ministry will create an infographic map and user guide for Pokemon hunters, offering locations, tips, and does and don'ts for tourists," Mrs Kobkarn said.

The ministry reported that Thais made 1.96 million domestic trips during the Aug 12-14 holiday, up by 7.8% from the same period last year. The trips generated 8.4 billion baht worth of tourism-related income, up by 10.46% year-on-year.

During the long holiday, foreign tourist numbers and revenue both rose by 6% to 308,000 and 14.8 billion baht respectively. 

"The data showed tourists travelled to other areas normally during the violent incidents," said Tourism and Sports Minister Kobkarn Wattanavrangkul.



Do you like the content of this article?
COMMENT (7)

Hong Kong suspends some rail, ferry links

HONG KONG: Leader Carrie Lam announced on Tuesday a suspension of high-speed rail and ferry links with mainland China as the global financial hub scrambles along with many countries to limit the spread of a new coronavirus.

20:22

UK gives Huawei partial role in 5G network

LONDON: Britain will let Huawei Technologies Co play a limited role in building the country’s next-generation mobile phone networks, denying a long-running attempt by the US to have the Chinese tech giant barred.

20:04

Braced for blow

More stimulus measures will come next month to boost consumption and tourism after Chinese tourist numbers projected to fall by 18% or 2 million, says finance minister.

20:00