The government is promoting health tourism and related products and services in a new campaign to get overseas visitors to spend at least 18 million baht by this September.
The "Discover the New You!" campaign is backed by the Tourism Authority of Thailand (TAT) and more than 130 health and wellness business operators, including hotels, health resorts, spas, hospitals and clinics.
"The prime minister [Prayut Chan-o-cha] appreciates the cooperation from all sectors to promote health tourism and sustainable tourism," government spokesman Anucha Burapachaisri told the media on Saturday.
"The premier is also confident that this activity will draw the attention of tourists and add economic value," he said.
The campaign is aligned with the Amazing Thailand Health and Wellness New Chapters New Experience project, which aims to sell products that appeal to tourists under the concept of "meaningful wellness".
In addition, the TAT has invited business operators and social media influencers to join the campaign. But for now, related media networks will promote 15 health tourism routes.
The TAT said the aim is to capitalise on Thailand's reputation for health and wellness products and stimulate the economy through tourist spending that the government is confident can top 18 million baht by September.
Those interested in the campaign can find out more information on the "discoverthenewyou.travel" website and the "@tat-wellness.th" official Line account.