Chula Dean presents CBS as a top business school with Triple Crown Accreditation
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Chula Dean presents CBS as a top business school with Triple Crown Accreditation

EXECUTIVE THOUGHTS: Chulalongkorn Business School elevates its celebrations with Triple Crown Accreditation and pioneering "Chulalongkorn Business Social Enterprise" initiative

Prof. Dr. Wilert Puriwat, Dean of Chulalongkorn Business School
Prof. Dr. Wilert Puriwat, Dean of Chulalongkorn Business School

Chulalongkorn University, the perennial favourite among Thai students, proudly houses the Chulalongkorn Business School (CBS). Under the leadership of its current dean, Professor Dr. Wilert Puriwat, an alumnus and visionary, CBS has recently gained global recognition, earning a place among the top 100 business schools accredited by the prestigious Triple Crown Accreditation.

"CBS has received accreditation from EQUIS (EFMD Quality Improvement System) in Europe in 2019, followed by re-accreditation by AACSB (Association to Advance Collegiate Schools of Business) in the United States in 2020. This AACSB accreditation is recognised as the highest standard of excellence in teaching, research, curriculum, and student success. These esteemed achievements, combined with CBS’s existing accreditation from AMBA (Association of MBAs) in the United Kingdom, have earned CBS the distinguished status of Triple Crown Accreditation," announced Professor Dr. Wilert Puriwat, Dean of CBS.

Formerly known as the Faculty of Commerce and Accountancy for 85 years, CBS now stands tall among the world’s top 100 business schools, embracing the challenges of a shifting academic landscape and aligning with global trends, including the internationally agreed-upon 2030 Agenda and its 17 Sustainable Development Goals (SDGs). As the academic world seeks practical solutions to move forward, Professor Dr. Wilert has committed to nurturing graduates equipped with the essential skills demanded by post-pandemic global job markets, encompassing hard, soft, and technical skills.

In addition to its recognition as Thailand’s premier business school by the QS Ranking, CBS is now setting its sights on a more substantial global presence with a renewed commitment to shaping the future of academia. At the AMBA & BGA Asia Pacific Conference 2023 held in Bangkok from November 15 to 17, 2023, CBS unveiled its innovative vision, "Chulalongkorn Business Social Enterprise," poised to redefine the educational landscape for the 21st century.

Representing Thailand’s leading university at the AMBA & BGA Asia Pacific Deans and Directors Conference 2023, the CBS Dean contributed insights to the global delegation. CBS leads the charge with its initiative, "Real Applications, Real Learning, Real Business," embodied by "Chulalongkorn Business Enterprise." This groundbreaking model allows students, from their first

to fourth years, to gain real-world working experience within authentic work environments and structures. Students pursuing majors in accountancy, finance, marketing, management, data analytics, as well as international programme students, have the opportunity to enrich their learning through practical work experiences within professional office settings. This immersive experience includes career advancement based on performance and achievement, along with mentorship from business educators who have transitioned into business facilitators.

Collaborations between business enterprises, students, alumni, employers, the public and private sectors, and other stakeholders grant CBS students a privileged firsthand experience with Thailand’s leading enterprises, including PTG, AIS, BJC, KBANK, and more. CBS’s rich heritage, combined with Chulalongkorn University’s 14th consecutive year as Thailand’s top-ranked university according to the QS World University Rankings 2023, has contributed to the expansion of partnerships aimed at establishing a dynamic working environment within the CBS building. As CBS students approach graduation, they can proudly include position credentials and achievements on their curriculum vitae or resumes, affirming their readiness for their first job placements with four years of working experience.

Chulalongkorn University’s core values, rooted in societal contributions since its establishment, are exemplified through "Chulalongkorn Business Social Enterprise." The profits generated by this initiative will be reinvested in society, reflecting a commitment to the "Philanthropic Spirit" that is an inheritance for CBS students, complementing the dynamic academic programs offered.

"Chulalongkorn Business Social Enterprise" is a strategic leap forward, aligning CBS with global educational visions. Over the past decade, CBS has renewed its vision and laid out strategic plans to form worldwide partnerships that facilitate academic exchanges, strengthen business foundations to global standards, expand students’ learning opportunities, and enhance professional development.

CBS’s MBA programme offers postgraduates an Overseas Study Trip component, continuously forging new partnerships with educational institutions and enterprises worldwide. These real-world international business practices provide students with valuable experiences that can be adapted into practical solutions for local enterprises. As Thailand undergoes transformations in various domains, including digital development, environmental sustainability, and industrial reformation, the country is poised for economic recovery  and demographic shifts. The new generation is expected to bring refreshed perspectives to drive the economy forward.

Teaching professionals and staff at CBS are recognised as a priority in achieving educational transformation. They are equipped with an internationally oriented outlook, innovative skills, and an ethical mindset to navigate the rapid changes of the years to come.

In conclusion, Professor Dr. Wilert emphasises that future trends and insights are in constant flux. In navigating this dynamic environment, CBS and academic institutions worldwide should not merely follow future job trends but take proactive steps to reshape academic curricula or establish their own 18th Sustainable Development Goals. These initiatives will provide prospective students with opportunities to thrive amid uncertainty, ensuring that education remains a beacon of progress and adaptability.

Remark: The QS World University Rankings 2023 are based on six weighted indicators, including academic reputation (40%), employer reputation (10%), faculty/student ratio (20%), citations per faculty (20%), international sutdent ratio (5%), and international faculty ratio (5%).

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