Thailand recorded 9.4 million foreign tourists in the first three months of this year, who contributed an estimated 454.6 billion baht (US$12.4 billion) to the economy in spending, the Tourism and Sports Ministry said on Tuesday.
Thailand is targeting a record of 40 million tourists this year, a figure close to that before the coronavirus pandemic in 2019.
According to the Tourism Authority of Thailand (TAT), this year's 21-day-long Songkran festival is projected to generate 52.5 billion baht in domestic tourism revenue, with provinces in the East securing the most income.
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