From Left: Miss Sasipa Mongolnavin, Strategy Director, Ogilvy Thailand, Miss Jiravara Virayavardhana, Managing Director, Ogilvy Thailand, Mr.Thanawat Meesawat, Vice President- Government Relations, the Advertising Association of Thailand, Asst.Prof.Dr.Bu-nga Chaisuwan, Director-Ad Standards & Practice, AAT, Miss Pattharaporn Luangkanchana, Director – Government Relations, AAT
In support of the Advertising Association of Thailand (AAT) and the Thai Media Fund’s Safe and Creative Online Advertisement Course preparation, Ogilvy Thailand produced a series of 5 short videos sharing knowledge and insights about consumer behavior in the digital era with an aim to prep young professionals for the rapidly changing digital marketing communication world and encourage them to embrace responsible communication practice.
The videos were produced under the theme “Analyzing Consumer Behavior in the Digital Era” and conducted by Sasipa Mongolnavin, Strategy Director of Ogilvy Thailand, covering five topics from Definition of Consumer Behaviors, Purchasing Decision Process, Consumer Persona, Customer Journey and Consumer Behavior Analysis for Marketing Communication and Online Advertisement.
Miss Sasipa Mongolnavin, Strategy Director of Ogilvy as Instructor
The project received full support from skilled professionals from leading agencies as well as leading academics from faculty of communications in partnering educational institutions. The videos will be broadcast on Thai MOOC where interested persons can have free access and acquire a certificate upon completion of the course.