Ogilvy Thailand preps young communication professionals for responsible communication in the digital era

Ogilvy Thailand preps young communication professionals for responsible communication in the digital era

From Left: Miss Sasipa Mongolnavin, Strategy Director, Ogilvy Thailand, Miss Jiravara Virayavardhana, Managing Director, Ogilvy Thailand, Mr.Thanawat Meesawat, Vice President- Government Relations, the Advertising Association of Thailand, Asst.Prof.Dr.Bu-nga Chaisuwan, Director-Ad Standards & Practice, AAT, Miss Pattharaporn Luangkanchana, Director – Government Relations, AAT

In support of the Advertising Association of Thailand (AAT) and the Thai Media Fund’s Safe and Creative Online Advertisement Course preparation, Ogilvy Thailand produced a series of 5 short videos sharing knowledge and insights about consumer behavior in the digital era with an aim to prep young professionals for the rapidly changing digital marketing communication world and encourage them to embrace responsible communication practice.

The videos were produced under the theme “Analyzing Consumer Behavior in the Digital Era” and conducted by Sasipa Mongolnavin, Strategy Director of Ogilvy Thailand, covering five topics from Definition of Consumer Behaviors, Purchasing Decision Process, Consumer Persona, Customer Journey and Consumer Behavior Analysis for Marketing Communication and Online Advertisement.

Miss Sasipa Mongolnavin, Strategy Director of Ogilvy as Instructor

The project received full support from skilled professionals from leading agencies as well as leading academics from faculty of communications in partnering educational institutions. The videos will be broadcast on Thai MOOC where interested persons can have free access and acquire a certificate upon completion of the course.


Do you like the content of this article?
COMMENT

US ends Cambodia aid programme over deforestation, arrests

PHNOM PENH: The United States is ending a Cambodian aid programme aimed at protecting one its biggest wildlife sanctuaries, citing worsening deforestation and harassment of those who speak out about destruction of natural resources.

19:09

Court reduces, suspends prison term for road-rage killer

The Supreme Court has reduced to three years and four months the 10-year jail sentence given to a 56-year-old man who shot dead a teenager during a rowdy confrontation over double-parking in Chon Buri four years ago, and suspended the prison term.

18:31

Myanmar goalie chooses to stay in Japan

A goalkeeper for the Myanmar soccer team who raised a three-finger salute in protest at the military coup in the country during a World Cup qualifying match in Japan said Thursday he has chosen not to return home and will apply for refugee status.

16:30