Nine West strives for comeback with new strategy
text size

Nine West strives for comeback with new strategy

Nine West, a world-renowned fashion footwear, handbag and apparel brand based in the USA, is making a major comeback to Thailand with a new and exciting marketing push.

After waiting for more than a year, girls are now able to enjoy classy designs by the American brand. MAP Active Adiperkasa Limited, a leading retailer and distributor of international brands across various categories, has been brought on board to create a new marketing strategy that will bring the brand to the front of customers’ minds in an era of intense competition in the fashion footwear business and rapidly changing customer behavior.

Mr. Deepak Tomar, Country General Manager of MAP Active (Thailand) Limited, a company with more than 18 years of experience as an importer and distributor of the global leading brands, is confident that current growth in the fashion business will make the return of the Nine West brand a success.

MAP Active relaunched Nine West with the “Summer Collection 2019” in mid July 2019, presenting a continuation of the successful “Stay Golden” campaign from the Spring collection. The campaign celebrates sisterhood and empowers women to take on the world in style through Herieth Paul, a supermodel who also volunteers at her mother's orphanage in her native Tanzania, which provides English education to children, and helps kids in New York City.

The next campaign, the “Fall Collection 2019”, continues its emphasis on inspiring and empowering women and has Tyra Banks as the new face and Global Brand Ambassador. She is set to star in the Groundbreakers campaign, which will launch in October, celebrating the power of women.

Tyra is excited about her new gig, enthusing: “For years, Nine West has helped women from all walks of life look amazing from the ground up. It’s both inspiring and exciting to partner with a brand that is committed to empowering the modern woman and giving her the confidence to take on her nine-to-nine lifestyle in the fiercest fashion.”

For the newest footwear collection, Nine West keeps its DNA and offers designs that are stylish, classic and smart. They are perfect for working women, ensuring they look good from morning to night and can be paired with a variety of dresses that match any style. In addition, Nine West is introducing flat shoes for women who prefer chic and stylish designs to pair with unisex clothes and which are comfortable as well as fashionable. Prices are easy on the purse too, starting at just 2,990 baht.

Moreover, MAP Active offers fashionistas a vast selection of shoes and provides updates on new products every month in response to fast-changing consumer behavior in the digital world.

Nine West is now available from the women’s footwear zone at leading department stories including Siam Paragon, Siam Takashimaya at Iconsiam, Emporium, The Mall Bangkapi, Central Chidlom, Zen at CentralWorld, Central Ladprao, Central Bangna, Silom Complex, Central Pinklao, Central Festival Pattaya Beach and Central Phuket. The brand is planning to open a standalone shop next year, which will stock an even greater variety of products. 

Established in 1978, Nine West quickly became one of the hottest brands for ladies around the world. Thanks to unique stylish and classic designs, Nine West shoes give women a smarter and feminine appearance and come in a vast variety of styles to match all outfits and lifestyles including peep-toe and block-toe high heels, flat shoes, boots, loafers and low heels. Today, Nine West brand is available at over 2,000 shops in more than 60 countries worldwide.

Get more information on Facebook @NineWestThailand Official and Instagram @ NineWestThailand or visit all Nine West outlets.

Do you like the content of this article?