Airline posts new marketing slogan on high-visibility electronic boards at global locations including New York’s Times Square.
EVA Air has announced its new marketing slogan: “Taipei, Your Best Gateway to Asia”, posting the key message at prominent spots in major cities around the world, including New York’s landmark Times Square. EVA’s goal is to increase awareness of its exceptional SKYTRAX Five-Star Airline rated services and unsurpassed Asian route network within. With 82 weekly nonstop flights from its eight North American gateways to Asia and easy, one-stop connections from Taiwan’s Taoyuan International Airport (TPE) to over 45 major cities in Asia, EVA gives business and leisure travellers itinerary-flexibility and welcomed convenience. Travellers can learn more about EVA’s services and book flights through travel agents or at www.evaair.com.
North America is an important market for EVA and, in addition to New York, the airline flies to/from Chicago, Houston, Los Angeles, San Francisco, Seattle, Toronto and Vancouver, while EVA has earned SKYTRAX 5-Star Airline certification for the fourth consecutive year. Combined with its extraordinary services and convenient Asian route network along with the comfort and ease of its one-stop connections in Taipei, passengers are will find EVA an attractive choice. As an added benefit, EVA also offers the option of stopovers in Taiwan, with its beautiful tropical and sub-tropical island climate and world renowned cuisine.
EVA’s Times Square message is displayed in a high-visibility location, next to the spot where the famous ball descends in the run-up to New Year’s Eve. EVA will be posting messages in Times Square over the next year, particularly during Thanksgiving and Christmas 2019 and 2020, alongside the throngs of revellers who celebrate each year at the popular gathering spot. EVA’s message is also likely to be seen by millions of TV viewers throughout the United States, who will ring in the New Year at parties, at bars and restaurants or sitting on their own couches, watching the ball drop on television or streaming it online. Other prominent locations where EVA has placed its message include Boulevard Haussmann in Paris, the EmQuartier shopping mall in Bangkok and Shinjuku Station in Tokyo.
