November 6, 2019 was an amazing night for McDonald’s as they celebrated the success of their campaign, BIG in ’68. With their agency partner TBWA\Thailand, BIG in ’68 was strategically created and executed through print and out of home.
McDonald’s wanted to celebrate the Big Mac’s 50th year. They focused on the shape of the hands every Big Mac eater had, and in the background, a historical event that was happening the same year the Big Mac was born. This iconic imagery resulted in winning Best in the Out of Home category, Gold in the Print & Out of Home Craft and Print category, and Bronze in Print & Out of Home Craft category.
McDonald’s was also able to win an award for their Halloween campaign.
