to conserving national heritage, creating employment and grassroots driving economy across nationwide communities.
On 9th June 2020, the cabinet, led by the Prime Minister, General Prayut Chan-o-cha, agreed on the national campaign, proposed by the Community Development Department (CDD), in collaboration with National Council of Women of Thailand, to promote Thai textiles among domestic markets. The campaign encourages Thais to use or wear the cultural fabrics as daily outfits at least twice a week.
The campaign aims at promoting the national heritage conservation and uniqueness of Thai textiles which are inherited from the previous generations. Each of the Thai textile reflects its own proud stories from different social and cultural contexts from where it belongs to.
Moreover, the Covid-19 pandemic has been causing national economic recessions to the country as a whole and individually to Thai people especially the incomes of Thai fabric manufacturers and entrepreneurs in the communities. This leads to critical economic collapse at the bottom of the financial pyramid of the country. Therefore, this campaign will rapidly address the recent economic issues during the pandemic as well as creating job employments including generating household incomes to the local fabric entrepreneurs and manufactures across nationwide communities.
By wearing Thai-fabric outfits twice a day, it is suggested that it shall generate an annual domestic revenue around 105,000 million baht. The forecast is based on the scenario that 35 millions of Thai people buy 10 meters of the textiles for each person, with an average cost of 300 baht per one meter.
Eat Thai food, use Thai products, travel in Thailand and wear Thai fabrics to strengthen Thai economy.
