AP Thailand Group, the leader in the development of residential properties with a mission to EMPOWER LIVING by fulfilling life purpose with valuable and meaningful product and service innovations, has launched ‘MAKE LIVING GREAT AGAIN’ campaign to empower all Thais to get back up and live great again. The campaign features a talk event called MIND SYMPOSIUM.
It calls on everyone to set their mind and go on with their lives. In the symposium, eight masters of the mind will share their ideas on how to build mental immunity. Forty curators from a wide range of backgrounds have come together to produce their special playlists on Sportify and many other activities are available to enjoy at www.apthai.com/makelivinggreatagain.
Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said that, “Throughout the COVID-19 pandemic, the company has focused on managing the organisation in the midst of the risk and has succeeded in smoothly bringing the company out of the crisis in the first half of the year. On the social front, in addition to making donations to fight COVID-19, today, the company continues to empower everyone in society through its latest campaign called MAKE LIVING GREAT AGAIN, which aims to deliver a positive attitude and make everyone mentally immune.”
Mr. Sappasit Foongfaungchaveng, Director of Brand Strategy, AP (Thailand) Public Co., Ltd., said, “The social campaign ‘MAKE LIVING GREAT AGAIN’ was designed to reinforce the brand’s position to empower everyone in society and people do not have to be AP homeowners. When there is a crisis, apart from taking care of the physical quality of life, the quality of the mind is another aspect the company attaches importance to. The campaign is intended to help build mental immunity for all Thais. Regardless of what they have been through, AP Thailand is always ready to walk with them and together make the meaning of life great again. As for the goal of the campaign, the company expects every Thai to be able to live life to the fullest with strong encouragement to maintain their hopes and dreams while still remembering the meaning of life and knowing what they are for today.
“At a time when many people have to start their lives from one again, despite countless scenarios of trial and error, involuntary surrender and obstacles crushing their hopes and dreams, no matter how your dreams will change tomorrow, AP Thailand is ready to walk with you so that together we will be able to make the meaning of life great again,” added Mr. Sappasit.
The social campaign ‘MAKE LIVING GREAT AGAIN’ features four types of activities to reach out to audiences with different lifestyles.
1.ONLINE FILM The film is based on the real lives of four people who, after a fall, have the courage to get back up to redefine their lives. AP collaborated with Yellow Fang, a unique indie band, to produce a special song entitled ‘CLEARYOO’. To watch and take a listen, log onto Social Media APTHAI and YouTube APTHAI or Spotify, Apple Music and Joox
2.MIND SYMPOSIUM An industry first, this talk event calls on everyone to set their mind and move on with their lives. On 8 August, meet eight mental standouts who will come together to help you build mental immunity. These masters of the mind are ‘Kru Ngor’ Rossukon Kongket, ‘Na Nake’ Ketsepsawat Palagawongse na Ayutthaya, Rawit Hanutsaha, ‘Tong’ Kaweewut Temphuwapat, ‘Singh’ Wannasingh Prasertkul, ‘Nee’ Chalisa Viravan, ‘Bon’ Prisa Jakobsen and Dujdao Vadhanapakorn. Register for the event at www.apthai.com watch Facebook Live on APTHAI page.
3.INSTAGRAM EXHIBITION features photographs of lives that keep walking on Instagram, telling stories of lives in various postures after the lockdown. To watch, log onto Instagram MAKE LIVING GREAT AGAIN or participate in the exhibition by posting photographs of lives that keep walking on your Instagram with the hashtag #makelivinggreatagain.
4.AP MAKE LIVING GREAT AGAIN PLAYLIST on SPOTIFY For the first time, AP has collaborated with 40 curators from different fields to create special playlists on Spotify. Among them are Vee Violette Wautier, Apartment Khunpa, ‘Way’ Prinya Intachai, Singto Numchok, Pango, Ong Kongpat, Kit Bencharongkul, ‘Ford’ Kullawit Laosaksri, SRETSIS, STI Foundation and TCDC. They have selected special songs for 40 playlists that will get everyone back up for a new day with positive vibe and belief that they can redefine their lives. To take a listen, log onto Spotify soon.
Come together and make living great again at www.apthai.com/makelivinggreatagain
