NEW YORK-INSPIRED “7TH STREET” LAUNCHES “7TH STREET BETTER TOGETHER” COLLECTION – THE FUN COLLABORATION GAME ON!
Don’t miss this opportunity! Thailand’s favorite New York-inspired streetwear brand “7th Street” has launched cutting-edge “7th Street Better Together” campaign, rubbing shoulders with famous rappers and graffiti artists, introducing “Progressive Design” using high quality materials at affordable prices.
These days, fashion industry, especially for Thai-owned brands, is highly competitive. Nevertheless, “7th Street” has unceasingly been well-known among streetwear aficionados because of its unique design and comfort from 100% cotton fabric with high breathability, suiting outdoor lifestyles, as well as its attractive brand label that proves authenticity. With over 350 retailers nationwide and with affordable prices, starting only from THB 250 (starting from THB 290 for this special collection), the streetwear is popular among peers of all ages and Thai and international artists alike.
For the latest collection in this New Normal 2020 era, the “7th Street Better Together” campaign is made for the new generations and to invite streetwear lovers to show off their one-off coolness. Not only new designs are offered, but the campaign is also joined by famous rappers and graffiti artists like P-HOT, WAY-G, LiL ICE and ZIDS_BKK. The 4 artists will present their story in their own creative ways through a short film and co-write songs for this campaign.
The 7th Street brand is founded by Mr. Worasak Suphalukwatjana, an ex-engineer who had saved up to fly all the way to New York City, USA to pursue his studies. This was when he got dashingly inspired by the city. He revealed that “The concept has already been portrayed through 7th Street’s uniqueness, merging innovative techniques into high quality cottons, with reasonable prices for Thai people. Turning 8 years old in this 2020, with constant development of the brand’s potential, the brand has become the favorite streetwear for people of various professions. In response to the rising popularity, the brand launches the 7th Street Better Together collection.”
The 4 collaborating artists narrate streetwear stories through songs, including the New Normal 2020 lifestyle into the lyrics. They are excited to be part of the campaign since each of them will be given different challenging roles. P-HOT (Watcharin Phuengsuk) will be the “FUN” guy, charming rapper LiL ICE (Tanapon Brahmakasikara) will play the “STREET” person, Thailand’s crackerjack graffiti artist ZIDS_BKK (Suradech Termsapsiri) will do the “ART” part, and playful rapper WAY-G (Phaiwat Phiphatthada) will get the “PARTY” started.
The founder of 7th Street also added about doing business during COVID-19 situation:
“Due to the pandemic, I think all of us have been impacted in one way or another. I am quite lucky to be able to handle the situation because I take this crisis as an opportunity to hand good things over people such as compulsory face mask, which is innovatively made with sulfur-free 100% USA cotton with dust filtering property to also prevent other disease like cancer, at a very reasonable price. I believe it is very important for people in the fashion industry to care more about their customers regardless to their status. Also, in this situation, small organizations with few but productive staffs will get through this crisis better than big ones with thousands of employees and some of them have to be fired. It tells a lot about how being big is not equal to being stable.”
To shop for this new collection, visit 7th Street retailers nationwide, or check out “7th Street” Facebook page (www.facebook.com/7thStreetBrand) and 7thstreetbrand.com