dtac supports prepaid customers with new ecosystem of services

dtac supports prepaid customers with new ecosystem of services

Going well beyond an SIM with basic mobile connectivity, dtac is now offering greater accessibility and assistance in the daily lives of prepaid users

  • dtac prepaid’s “3D” benefits: great signal, great prices and great “Jai Dee” (kind-hearted) service
  • Introducing 11 Jai Dee services exclusively on dtac, from borrowing internet data to discounted pharmacy vouchers.
  • New cross-sector partners expand accessibility with innovative distribution model

dtac has launched a new prepaid branding strategy for the new normal: on top of smooth mobile connectivity, dtac has launched services than benefit users in their daily lives. To underscore this 360-degree approach to service, a nationwide campaign will present the three benefits (“3D”) of the “Happy Net SIM” and “Happy Call SIM” packages: great signal, great prices and great “Jai Dee” services. These services are specifically tailored to prepaid users, bringing the kind of tangible perks and savings that matter most to them. Moreover, new alliances with ThaiNamthip, PT fuel stations and Kasikornbank is expanding the distribution and convenience of joining dtac by offering free “Term Suk SIM” nationwide.

dtac Prepaid – always there to help Thai people in any economic condition

Mr. How Lih Ren, Chief Marketing Officer, Total Access Communication PLC or dtac, said, “dtac never stops looking for ways to better support our customers in their daily lives—particularly in the current economic climate. The 3D campaign responds with super-fast internet, excellent value, and new services that make life a little easier. Prepaid data usage grew 70 percent compared with last year; and it did so five times faster in the provinces than in Bangkok. But beyond basic mobile connectivity we also see a greater need for services and offers that can save our customers money in their daily lives.”

dtac Prepaid more in sync with Thai lifestyles with new sales channels from new cross-sector partners

Under the strategy to upgrade the level of service for our prepaid SIMs, dtac has signed up with new partners outside of our own business sector to offer more great benefits to entice new users around the country to try the dtac network experience. Our new partners are PTG Energy PCL the operator PT gas station network; ThaiNamthip Limited, the largest producer and distributor of Coca-Cola products in Thailand; and KASIKORNBANK PCL. They will be handing out “Termsuk SIM” for free for customers to try out dtac prepaid SIMs.

dtac Prepaid stands by Thai People for the long haul with 3 great benefits

“Great Signal” – dtac continuously develops its mobile network and now has the fastest download speed in Thailand, as recognised by Opensignal. dtac also targets expanding its 4G-TDD network on 2300 MHz bandwidth to over 20,000 cell sites within 2020 to reiterate its leadership in 4G-TDD service. 4G-TDD is supported by over 76% of dtac users’ smart phones and mobile devices. dtac is also expanding its Massive MIMO services in highly crowded areas nationwide to triple the network’s capacity.

Moreover, dtac is expanding its 4G network coverage nationwide on 700MHz, to be ready for commercial services as soon as NBTC awards the license, hopefully during Q4 2020.

“Great Prices” – dtac offers great rates on internet and voice calls, but also unlimited promotions, personal accident insurance and even packages specifically tailored for different occupations like motorcycle taxi drivers and university students. We also offer game items for Garena Free Fire and special discounts and privileges at over 30,000 outlets across the nation with the dtac reward program.

“Great Services” Best of all, dtac offers Jai Dee services exclusive to dtac. Jai Dee Hai Yeum allows the “borrowing” of internet data when users cannot yet pay for it. Recently, our users borrowed 47% more internet data due to increasing data usage. dtac also offers Jai Dee Chuay Kah Ya discounts on medicine purchases at pharmacies plus 11 more Jai Dee services, including Jai Dee Hai Oan connectivity transfer and Jai Dee Tor Pro promotion extension services to assist dtac prepaid customers in their daily lives.


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