The CDD in collaboration with Shopee launch “OTOP Next Normal 2020”, a post COVID-19 online shopping campaign, to expand market channels and standardise community products to meet international benchmarks
OTOP Midyear 2020 Online, the previous partnership campaign with Shopee, from June to August 2020, was successful and helped entrepreneurs boost sales during the COVID-19 pandemic, explained Mr. Suttipong Juljarern, Director-General of Community Development Department (CDD), Ministry of Interior.
Over 500 community shops were selected for the campaign and achieved their sales targets. That was why the CDD decided to continue supporting this online marketing campaign in partnership with Shopee and to debut ‘OTOP Next Normal 2020’ between 11 September and 9 December 2020.
“The COVID-19 pandemic is still having a negative impact on community entrepreneurs but we hope OTOP Next Normal 2020 will not only generate income for OTOP entrepreneurs across the country but also increase the competitiveness of OTOP products to international standards via Shopee’s platform during and after the pandemic,” Mr. Suttipong commented.
During June to August 2019, during the pandemic, OTOP Midyear 2020 online with Shopee reached targeted sales for over 500 community entrepreneurs across Thailand.
For instance, though Doi Mork Coffee, a group of community entrepreneurs in Chaingrai, did not have tourists or visitors during the lockdown, it had massive online sale revenues from joining the campaign with CDD and Shopee. Moreover, C-Craft Lanna, a curtain manufacturer from Lamphun, that also joined the campaign reached so many online customers that it doubled its revenues during the pandemic compared with its pre outbreak sales record.
“We are pleased that Shopee is the first official e-commerce platform to collaborate with CDD and now we are continue our exclusive partnership with the launch of OTOP Next Normal 2020.”
“This campaign aligns with our commitment to support shops and sellers for recovery and long-term sales growth through our platform capabilities that reach online users across the country,” adds Ms. Agatha Soh, Head of Regional Marketing at Shopee.
“We are confident that this partnership will promote and strengthen the potential of local communities to learn and adjust to the next normal lifestyle and achieve business sustainability with us,” she added.
OTOP Next Normal 2020 offers products from community entrepreneurs and SMEs across the country. Discount deals up to 20% are available 24/7 at https://shopee.co.th/otop from 11 September to 9 December 2020.
Shopee application can be downloaded from the App Store or Google Play free of charge.
Meanwhile, CDD is recruiting more community shops to join the campaign in order to provide more opportunities to sellers and customers alike.
