ICONSIAM welcomes Gin Jay Festival (Vegetarian Food Fest) creates "SOOKSIAM", selecting vegetarian food from all regions in one place, summons Tao Bo and Gyu Huang Huat Chau (Chinese Deities), 9 Emperor Gods of the Vegetarian Festival promotes prestige and good health with merit-making way of life during 16-25 October at ICONSIAM, Charoennakorn Road
- The great phenomenon for Vegetarian Festival’s charity event, "Im Boon, Im Jay” (Happy with merit, happy with vegetarian food), good health with the merit-making way of life, gathering a variety of special vegetarian dishes, famous authentic vegetarian restaurants, and leading restaurants across the country in one place.
- Magnificent with 7 delicious tofu types from across the country, 7 dishes with various kinds of mushrooms, and 7 noodle menus from around the country, together with ready-to-eat sweet and savoury vegetarian recipes from famous vegetarian restaurants from the 4 regions of Thailand.
- Promoting prestige, paying homage to the Mariji Deity, Mahabodhisat (Tao Bo or God of Stars) and the 9 Emperor Gods of Stars (Vegetarian Festival Deities)
Thai and Thai-Chinese people, look forward to the auspicious Vegetarian Festival every year to create charity and make merit by refraining from eating meat and eating fruits, vegetables and whole grains instead. Besides being a moral exercise, they enjoy their delicious flavours and aromas and the fact that they are beneficial to health and cover all five food groups.
This year, ICONSIAM joins Muang Sook Siam to organise a phenomenal vegetarian food festival "Im Boon, Im Jay, 4 regions", featuring good health, enhancing merit and good spirit, and gathering a variety of special vegetarian dishes from authentic vegetarian restaurants, including sweet and savoury dishes from famous restaurants all over the country all in one place.
SOOKSIAM, Im Boon, Im Jay, 4 Regions, good health, enhancing merit and good spirit, gathering the greatest vegetarian food from 4 regions
Suwanchai Lohawatanakul, Managing Director Sook Siam at ICONSIAM, explained that, “In order to preserve the vegetarian festival held by Thai-Chinese people for more than 400 years, we mark this year the second consecutive year of the Vegetarian Festival at Sook Siam. This year, Sook Siam retains the legendary signature dishes from 4 regions across Thailand, highlighting 7 tofu dishes from across the country, gathered together for the first time under a single outstanding identity: Legendary Yellow Tofu from Phrabat Huai Tom Village, Li District, Lamphun, Black Tofu by Je Ang, Photharam District, Ratchaburi, Organic White Tofu by Madame Tofu, Chiang Mai, Soft White Tofu on Banana Leaf and Fresh Bean Curd Sheet by Leng Heng, Bangkok, 100 Years Soybean Milk from Khon Kaen and Tofu custard with Ginger Syrup by Dalah – an authentic Tofu curd in Somdej Market, Bangkok. Plus 7 noodle menus from around the country: Betong noodles, Tra Luk Tor from Songkhla, Mee Tiao, Lim Lieng Hong from Ratchaburi, and more. Don’t miss 7 mushroom dishes: grilled orinji mushroom, Yakisoba with mixed mushrooms from organic mushroom farm By FF-Farm, Pathum Thani, Mushroom Namnueng by Nijjang Mushroom Farm Foods, Ratchaburi, Crispy Mushrooms from Krugan Mushroom Farm, Lampang. All ready for you to enjoy at the Vegetarian Festival.
Plus over 300 delicious ready-to-eat vegetarian dishes such as rice and chicken (vegetarian) from Ban Krua Thip By Khun Mae Lakshmi, fried rice with kale and salted fish – Talalak Restaurant, Hong Kong Style roll noodle from Kok Jai Jao Restaurant, steam bun (Mantou) stuffed with coconut from Suthathip Restaurant, Nakhon Pathom, Kui Chai Ratchawat, Teh Tarik or Thai Tea, Muslim Kopi, Songkhla, Corn milk, Phu Yaisai Farm, Nakhon Ratchasima from all around Thailand. Moreover, enjoy a hot pot menu with tofu soup with 10 tofu varieties to choose from Isaan Chim Chum Restaurant. Not to mention many more menus for tasting at the Vegetarian Food Fest at Sook Siam.
Don’t miss lots of vegetarian dishes from stores in SOOKSIAM such as Pad Thai Ari Restaurant with Chan Noodle Pad Thai and Vegetarian Pad Thai Spring Rolls, a spicy vegetarian food from Phu Thai Grilled Chicken Restaurant, which are Mushroom Laap, Thai Vegetarian Papaya Salad, Lao Vegetarian Papaya Salad, and enjoy with Vietnamese dishes from Siam Namnueng Restaurant menus like Vegetarian Vietnamese Noodle (Guay Jab), Fresh Vegan Spring Rolls, and a hot pot menu for vegetable lovers comprising vegetarian hot pot from Eat Pot, followed by dessert from The Heritage such as Cashew Nut Stick and Vegan Cranberry Almond Tartlet, and an oatmeal coffee from Pun Thai Coffee.
Special features of the Vegetarian Food Fest at SOOKSIAM at ICONSIAM this year include a worship ceremony and prayers for the Mariji Maha Bodhisat Deity (Tao Bo or God of stars) and the 9 gods of the stars (God of the Vegetarian Festival that comes down to bless the well-behaved). Visitors are invited to worship and make a wish for fortune especially at the opening ceremony of the event on October 16, 2020, at 2:00 p.m. Sook Siam arranged a prayer ceremony to worship the gods of stars at the event. Plus a great value promotion – "CASH COUPON Sook Siam, Im Jae, Im Sook" – pay only 77 baht to buy vegetarian food 100 baht, limited to 2,000 privileges only for Vegetarian Food Fest at City Plaza 1, 2, Sook Siam only.
ICONSIAM selects an assortment of 100 vegetarian dishes from famous restaurants
As a special highlight of this year's Vegetarian Food Fest, ICONSIAM gathers famous vegetarian dishes from top restaurants. Both savoury and sweet the selections offer more than 100 menus during the festival. Start with Isan-style restaurants, Cafe Chili with spicy vegetarian dishes such as vegetarian Lao style soup with mushroom, Vegetarian Laab Khao Poon. Or try delicious hearty dishes such as Laotian papaya salad with fermented fish, and mixed mushroom laab from Zab Eli. And for those who like Thai vegetarian food, we recommend Tofu Panaeng (Tofu with red curry) and stir fried mushroom leg with crispy basil from Baan Khanitha. There are also delicious Thai food menus such as vegetarian creamy tom yum, and vegetarian stir-fried kale with salty fish from Kub Kao Kub Pla. The deliciousness parade from many restaurants at ICONSIAM includes Greyhound Café, Ros Niyom, Lay Lao, Mae Sri Ruen, Nuea Khoo, Grand Palace, Coffee Beans by Dao, Nara, Maimai Noodle and Thip Samai Pad Thai. Plus tasty drinks and desserts such as KOI’s "Oat Milk Tea" and a menu that fans of milk tea must love, "Bubble Soy Milk" soy milk tea from Cha Tra Mue. Plus Yenly Yours with mango smoothie menu, vegetarian desserts from Nam Dok Mai mangoes, and The Alley’s refreshing clear tea and fruit tea.
Explore the delights of Vegetarian Food Fest and enjoy gastronomy, merit-making, paying respect to sacred deities, and enhancing happiness and prosperity at "Im Boon Im Jay, 4 Regions, good health, enhancing merit and stimulating good spirit during October 16 to 25, 2020 at SOOKSIAM, ICONSIAM, Charoen Nakorn Road. For more information, please call. 1338 or www.sooksiam.comFB: SOOKSIAM.