LG Electronics (Thailand) Co., Ltd., the global leader in inverter technology for residential air-conditioners, has rolled out its new line-up of LG DUALCOOL air-conditioners, with Dual Inverter Compressor. The new range boasts up to 70% lower energy consumption and 40% faster cooling performance than previous models.
Furthermore, LG has also introduced the ground-breaking UVnano technology to the new selection, which sterilises 99.99% of bacteria and viruses that can build up within air-conditioning units. The powerful 5-step Total Air Care System in the new LG DUALCOOL air-conditioner, features an efficient PM1.0 filtration to deliver a healthy and fresh living environment. For greater convenience, the air-conditioners also support connectivity with the LG ThinQ™ application, which enables users to control the air-conditioner anywhere, anytime through Wi-Fi and Thai language voice commands
In introducing the new LG DUALCOOL air-conditioners line-up, LG is looking to increase in its share in the Thai inverter market to 15% by the end of 2021.
Mr. Amnaj Singhachan, Senior Marketing Manager, LG Electronics (Thailand) Co., Ltd., said: “The pandemic has brought about new lifestyle trends as consumers are spending more time at home, where they have to work, study, cook, work out, relax and be entertained. In response to this change, we have developed new air-conditioners that help to protect family members from the spread of germs, viruses, and dust particles that might be in the air. The new machines’ outstanding sterilisation and air purification capabilities are complemented by durability and energy efficiency for longer use. In addition, we are offering enhanced convenience through innovative voice-controlled technology.”
This year, LG aims to address the needs of all segments thoroughly, with cooling capacities that range between 9,000-30,000 BTU for all room sizes, with various features to accommodate different lifestyles. In addition to the IPQ and IVQ models, this year’s LG residential air-conditioner line-up also includes:
- The IH models, featuring exceptional energy efficiency, certified Energy Saving Label No.5 with 3 Stars and Plasmaster Ionizer+ which sterilizes up to 99% of bacteria as well as allergens, making it perfect for health- and cost-conscious consumers.
- The IW models integrate luxurious design with black mirror finish and low energy consumption, certified Energy Saving Label No.5 with 2 Stars and Plasmaster Ionizer+ which removes bacteria and delivers functionality, including health-oriented features and a unique stylish design.
- The IK models also respond to shifting consumer trends toward health and wellness, with the Plasmaster Ionizer+ sterilizing bacteria and offering superior energy efficiency, and certified Energy Saving Label No.5 with 1 Star. To suit a variety of room sizes, the models come with an extensive range of cooling capacities, from 9,000-24,000 BTU. Moreover, the IK model with 30,000 BTU is certified Energy Saving Label No.5 with 2 Stars, making it a perfect choice for large rooms.
- The ISR and IFR models come with lower energy consumption, faster cooling efficiency and enhanced durability, all made possible by Dual Inverter Compressor. They are also available in a budget-friendly price range, allowing price-conscious consumers to experience LG’s cutting-edge air-conditioner innovations at affordable prices.
“We are confident that our superior innovation and extensive features will deliver fresh and clean air quality to Thai consumers along with value for money and energy-saving efficiency. The ground-breaking UVnano technology in our new line-up marks us as the only air-conditioner brand with the ability to sterilise germs from humidity, bacteria, and viruses that might spread through the air. Along with our new products, we are also solidifying LG’s stance in the home appliance market, with a budget of 130 million baht to execute marketing activities on various channels and increase our market share to 30%,” added Khun Amnaj.
LG’s new Dual Inverter air-conditioners are available from 9,000-30,000 BTU, with prices ranging from 13,000 to 58,000 baht (including VAT). For more information, please contact LG dealers nationwide, call the LG call centre at 0-2878-5757.
