With the aim to drive digital transformation and fuel growth of the digital economy, industry experts across leading organisations share their hands-on experiences
During an upcoming online webinar, experts will share their knowledge and experiences around how digital transformation has become the core business strategy and how to adopt the latest technologies to transform services and businesses in the fast-moving digital era.
Dr. Manoo Ordeedolchest, Advisor to the Permanent Secretary of the Ministry of Digital Economy and Society, said, “Digital economy is a new economic policy to increase the efficiency of business operations and lay foundations for a new structure of market competition that helps businesses thrive. Thailand has officially announced ‘Digital Thailand’ as one of the roadmaps to achieve ‘Thailand 4.0’ national policy. With a view to escaping from the country’s middle-income trap, the initiative is designed to promote a value-based economy where technology, creativity, and innovation move infrastructure development forward and create several significant skills, including learning and innovation, data utilisation, human resources, and more.”
“Digital Thailand also provides opportunities for start-ups, SMEs, eCommerce platforms, and logistics operators to continue to surge. Digital technology transforms how consumers obtain services, from social media to food delivery and online shopping. Traditional companies face new challenges through the growing interconnection of people and two-way communication on social media platforms such as Facebook, Line, and Twitter, where consumers exchange information and encounter influencers who affect their purchasing decisions.”
“Those sticking within traditional boundaries are not able to compete with young digital-led companies. Instead, businesses need to implement value creation strategies that improve product offerings and define new market opportunities. Turning business completely digital is unlikely to be successful unless there is an ambitious vision, a well-structured achievable plan and cross-functional collaboration.”
Assoc. Prof. Dr. Thanachart Numnonda, Executive Director at IMC Institute added, “The world as we know it is changing rapidly. Now smart devices with IoT (Internet of Things) technologies deliver the most convenient customer experiences. IoT connects and exchanges data with other devices over the internet. This makes it useful in several guises, including Smart Health, Smart Home, Smart Agriculture. IoT solutions also enable businesses to access aggregate data, collect data in cloud storage, analyse it on a big or small scale on a real-time basis and control privacy settings. Big data collected through connected devices can transform businesses using AI (artificial intelligence) technology to gain consumer insights and improve business operations.”
“With the profound impacts of digital disruption and the new supply chains, the traditional Thai economy has been in decline and faces new challenges. Now any service provider can get direct access to consumers without middle-men. Digital transformation is an opportunity for businesses to survive. Digitising the whole organisation includes revolutionising current processes and shaping a new culture. This leads to transformation of business models to gain competitive advantage. When it comes to new product and service launches, digital transformation also helps streamline operations, cut costs, and increase productivity. It also enables business to achieve higher customer satisfaction, ultimately increasing sales conversion and profit-reaping revenue.”
The panel discussion, “Digital Transformation Success Story in Thailand”, will be joined by experts sharing their experiences and moderated by Mr. Vichai Varathaneewong, FM96.5 MHz. The event will be in line with the objective of ‘JRIT ICHI CYBER MARKET STATION’ to leverage technology adoption and enhance the digital workplace.
Entrepreneurs and others interested can register to join ‘JRIT ICHI CYBER MARKET STATION’ virtual event for free through the main website https://bit.ly/2P8aPDM. Once registered, confirmation and access code to the online webinar will be sent to your registered email. For more information, please contact 02-168-7838.