Unilever launches EUDG campaign in Thailand to show a simple way to do good
published : 1 Jun 2021 at 15:12
June 1, 2021 – Unilever Thai Group of Companies is committed to continue driving its sustainability strategy to enhance consumers’ well-being and take care of the environment despite the COVID-19 pandemic and economic slowdown.
Amidst several challenges, the company will continue to do good and pursue plastic and social commitments while focusing on COVID relief efforts to support frontline workers and protect the community.
Mr. Robert Candelino, Chief Executive Officer of Unilever Thai Group of Companies, said “while the COVID-19 crisis has severely affected the economy and daily lives of people, Unilever long term commitment to make sustainable living commonplace has not changed. We will stand along with Thailand to fight the pandemic and help Thai people get through this crisis together, protecting our people, the people we love and our consumers from the pandemic”.
“Unilever has responsibility toward people, communities and the planet. With our scale, we believe we can make change and a better world in any crisis. We want to give back to society and our consumers,” he added.
Unilever has continued its efforts to address societal issues, reduce plastic waste and fight climate change. In Thailand, Unilever is the first FMCG company to use locally sourced post-consumer recycled (PCR) packaging, replacing the virgin plastic of local demand by using up to 4,000 tons of PCR. This will help promote circular economy in Thailand and develop the infrastructure for segregation and collection to keep plastic waste in the loop.
In 2019, Unilever announced its plastic commitment to reduce the use of virgin plastic by half; 100% of its packaging is recyclable, reusable or compostable; and to help collect and process plastic packaging more than it sell.
As COVID-19 surges in Thailand, Mr. Candelino noted that Unilever Thailand plays an important role in providing COVID reliefs to help the country and Thai people. Since last year to date, the company made COVID test kit and sanitizing product donations worth combined 500 million baht to COVID field hospitals and to help vulnerable groups. It also joined forces with Thai Chamber of Commerce to support the acceleration of national vaccination program. Unilever also helps educate Thais about the importance of hygiene and vaccination to stay safe and healthy during the spread of the deadly virus.
Looking at the portfolio of Unilever brands, every brand has a purpose to do good to the society such as Vaseline, which made its 40-million-baht donation of hand gels to schools nationwide under the Office of Basic Education through the Vaseline Caring Hand for Thailand campaign. OMO organized OMO Bright Future Academy in collaboration with Kru Louk Golf to enhance English communication skills and confidence for young generation, while Sunsilk held a Sunsilk Possibilities Fund contest, allowing women to propose their business plans to win a 1-million-baht fund. This year, BREEZE has undergone reformulation, replacing chemicals with natural enzymes and reduce the use of fossil fuels for a Clean Future.
All of these brands and their sustainability commitment are a proof that Unilever has never stopped doing good to protect and improve the planet, the society and the people.
EUDG campaign kicks off on June 1
The next move is Unilever Thailand will today (June 1) launch the global “Every U Does Good” campaign (EUDG) in Thailand to raise consumer awareness toward its community and environmental projects and promote sustainable living. It will assure that every time you scrub, brush, lick or slurp one of Unilever products, your usage does good somewhere in the world and you help support sustainable living.
“We believe that lots and lots of small acts of good add up to a big positive impact. By working hard to ensure that each and every element of our business and everyone, together, plays a part, big or small, towards making a better world, we can confidently say that with every U, we’re trying to not only do good now, but will continue to do good far into the future,” Mr. Candelino added.
In Thailand, all Unilever brands such as Breeze, OMO, Sunlight, Sunsilk, Dove, Vaseline, Knorr and Wall’s continue to do good under the EUDG campaign. For example, every Sunlight bottle is made of recycled plastic, every Dove product builds self-esteem for young women, and every Knorr product promotes food nutrition.
Together with the EUDG campaign launch, the company also organizes a special month-long promotion in June for Unilever products at modern trade stores such as Lotus, Big C, Watsons, and 7-Eleven, as well as traditional trade stores nationwide to help consumers reduce the cost of living during the COVID-19 situation.