Bidmath expands Technical First-Party Data Consultancy with Strategic Hires

Bidmath expands Technical First-Party Data Consultancy with Strategic Hires

Bangkok, 20 July 2021 — Bidmath continues to roll out its analytical unit dedicated to unlocking the value of first-party data for global brands spanning data cloud management, data enrichment partnerships, and activation. The data strategy hub has developed robust data partnerships with local retail and e-commerce partners.

New legislation has led to an impact on more brands placing larger importance on first-party data collection and activation. Technology is only the conduit towards data collection and activation, experts are required to navigate, taxonomize, orchestrate and measure the effectiveness regardless of data platforms used.

Expanding her remit across the data-focused projects, Thisirak Pitayagulsarn joins Bidmath from Google Thailand to support the growth of the first-party data unit leveraging her wealth of technology and data knowledge and strong local network of key data partners.

Merging Bidmath’s new and existing data science and consultancy capabilities for custom data projects will be led by Mahesh Babu positioned as Senior Data Scientist at Bidmath. Mahesh’s key background in engineering, deep learning, and developing neural network models for media optimization is core to navigating the complexities of extracting value from data enrichment and activation.

Bidmath is leading the charge in first-party data solutions in Thailand with strategic hires and a pure-play consultative focus on 5 main areas: first-party data partnerships, data cloud integration and management, enrichment projects, and tech agnostic activation.

Do you like the content of this article?

WHA targets 5-year revenue of B100bn

SET-listed WHA Corporation, the country's largest developer of built-to-suit logistics facilities, is targeting revenue of 100 billion baht from 2023 to 2027, alongside 68.5 billion baht in investments.


Generali joins with Talend

A Thai unit of the global insurance and asset management provider Generali is forging a partnership with Talend, a worldwide data management firm, to develop a more data-driven organisation to mitigate risks and stay compliant with regulations.


New head named for Chana Hospital, replacing Supat

A new director to succeed government critic Dr Supat Hasuwannakit at Songkhla's Chana Hospital has been selected, a senior public health official said on Wednesday.