Bangkok, 20 July 2021 — Bidmath continues to roll out its analytical unit dedicated to unlocking the value of first-party data for global brands spanning data cloud management, data enrichment partnerships, and activation. The data strategy hub has developed robust data partnerships with local retail and e-commerce partners.
New legislation has led to an impact on more brands placing larger importance on first-party data collection and activation. Technology is only the conduit towards data collection and activation, experts are required to navigate, taxonomize, orchestrate and measure the effectiveness regardless of data platforms used.
Expanding her remit across the data-focused projects, Thisirak Pitayagulsarn joins Bidmath from Google Thailand to support the growth of the first-party data unit leveraging her wealth of technology and data knowledge and strong local network of key data partners.
Merging Bidmath’s new and existing data science and consultancy capabilities for custom data projects will be led by Mahesh Babu positioned as Senior Data Scientist at Bidmath. Mahesh’s key background in engineering, deep learning, and developing neural network models for media optimization is core to navigating the complexities of extracting value from data enrichment and activation.
Bidmath is leading the charge in first-party data solutions in Thailand with strategic hires and a pure-play consultative focus on 5 main areas: first-party data partnerships, data cloud integration and management, enrichment projects, and tech agnostic activation.